| Advertising on social media and benefits to brands UC Ohajionu, S Mathews Journal of Social Sciences and Humanities 10 (2), 335-351, 2015 | 35 | 2015 |
| A Study of the Impact of Lifestyle on Consumer Purchase Decision of Young Indians. KL Maney, S Mathews AIMS International Journal of Management 15 (2), 2021 | 20 | 2021 |
| An analytical study of VALS of youth–implication to marketers S Mathews, H Nagaraj Management convergence 1 (1), 11-23, 2011 | 8 | 2011 |
| Original Paper Predicting Generation Y’s Purchase Intention towards Brands Advertised on Social Media: A PLS-SEM Analysis UC Ohajionu, S Mathews World 6 (2), 98-127, 2019 | 4 | 2019 |
| Factors Affecting the Preferences of Housing in Gated and Guarded Communities in Negeri Sembilan EK Fadahunsi, UC Ohajion, S Mathews International Journal of Psychosocial Rehabilitation 24 (2), 2020 | 3 | 2020 |
| NECESSITY OF KIDSWEAR SAFETY REGULATIONS FOR INDIA: VIEWPOINT OF RETAILERS. V Kothari, S Mathews Global Management Review 10 (2), 2016 | 3 | 2016 |
| Ethical Consumerism and Effectiveness From a Cause-Related Marketing (CRM) Perspective S Mathews, SR Nair Handbook of Research on Contemporary Consumerism, 134-153, 2020 | 2 | 2020 |
| A study on the impact of lifestyle on young Indian consumer purchase decision KL Maney, S Mathews Seventeenth AIMS International Conference on Managemen 1, 902-906, 2014 | 2 | 2014 |
| An exploratory study on the factors persuadingthe lifestyle consumption among the youth KL Maney, S Mathews University of Jaffna, 2021 | 1 | 2021 |
| Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia UC Ohajionu, S Mathews TIJ's Research Journal of Social Science & Management 6 (1), 31-39, 2016 | 1 | 2016 |
| A path towards technology driven education: attitude of teachers towards innovative teaching practices S Mathews, JS Jassel AMBER-ABBS Management Business and Entrepreneurship Review, 5-16, 2015 | 1 | 2015 |
| Indian Parents' Perspective towards Brand Loyalty and Kids’ Wear Safety V Kothari, S Mathews BVIMSR’s Journal of Management Research 7 (2), 2015 | 1 | 2015 |
| Communication of kids’ wear safety to parents: Indian retailers’ viewpoint V Kothari, S Mathews Journal of IMS Group 12 (2), 2015 | 1 | 2015 |
| Attitude and Perception of Indian Retailers Towards Kidswear Safety V Kothari, S Mathews Gitam Journal of Management, 2017 | | 2017 |
| Consumer Attitudes towards Furniture Buying at Limbang, Sarawak AM Fatin INTI International University, 2016 | | 2016 |
| Discernment of Youth towards E-Retailing in Asian and Gulf Marketing Territories S Mathews, S Varshney, JS Jassel E-Retailing Challenges and Opportunities in the Global Marketplace, 183-204, 2016 | | 2016 |
| Low Cost Carriers (LCC) in the Indian Aviation Space: A Contemporary Indian Perspective A Ghoshal, S Mathews International Journal of Management & Behavioural Sciences 6, 512-515, 2015 | | 2015 |
| A study on Rural Youths Shopping Preferences Towards Mobile Phones and Personal Computers KR Gowda, S Mathews Focus the International Journal of Management, 2015 | | 2015 |
| A Study on Feasibility of Digital Marketing for Small and Medium Enterprises KL Maney, A Sindhuja, S Mathews International Journal of Exclusive Management Research, 108-117, 2015 | | 2015 |
| Green Consumers –An Empirical Study in Bangalore City H Nagaraj, S Mathews AMBER-ABBS Management Business and Entrepreneurship Review, 17-24, 2013 | | 2013 |
Addae Uchechi Cynthia Ohajionu PhDIstanbul Gelisim University, Asst. Prof. Dr.在 gelisim.edu.tr 的电子邮件经过验证
