| Towards understanding consumer response to stock-outs K Campo, E Gijsbrechts, P Nisol Journal of Retailing 76 (2), 219-242, 2000 | 489 | 2000 |
| Proliferating private-label portfolios: How introducing economy and premium private labels influences brand choice I Geyskens, K Gielens, E Gijsbrechts Journal of Marketing Research 47 (5), 791-807, 2010 | 446 | 2010 |
| Prices and pricing research in consumer marketing: Some recent developments E Gijsbrechts International journal of research in marketing 10 (2), 115-151, 1993 | 277 | 1993 |
| The impact of store flyers on store traffic and store sales: a geo-marketing approach E Gijsbrechts, K Campo, T Goossens Journal of retailing 79 (1), 1-16, 2003 | 272 | 2003 |
| Winners and losers in a major price war HJ Van Heerde, E Gijsbrechts, K Pauwels Journal of Marketing Research 45 (5), 499-518, 2008 | 245 | 2008 |
| The impact of retailer stockouts on whether, how much, and what to buy K Campo, E Gijsbrechts, P Nisol International Journal of Research in Marketing 20 (3), 273-286, 2003 | 224 | 2003 |
| Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions? K Campo, E Gijsbrechts, P Nisol Journal of Business Research 57 (8), 834-843, 2004 | 190 | 2004 |
| Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping E Gijsbrechts, K Campo, P Nisol international Journal of Research in Marketing 25 (1), 5-21, 2008 | 161 | 2008 |
| The impact of location factors on the attractiveness and optimal space shares of product categories K Campo, E Gijsbrechts, T Goossens, A Verhetsel International Journal of Research in Marketing 17 (4), 255-279, 2000 | 152 | 2000 |
| Asymmetric cannibalism in retail assortments A Bultez, P Naert, E Gijsbrechts, PV Abeele Journal of Retailing 65 (2), 153, 1989 | 141 | 1989 |
| Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions E Breugelmans, K Campo, E Gijsbrechts Journal of Retailing 82 (3), 215-228, 2006 | 120 | 2006 |
| Shopper response to bundle promotions for packaged goods B Foubert, E Gijsbrechts Journal of Marketing Research 44 (4), 647-662, 2007 | 118 | 2007 |
| Shelf sequence and proximity effects on online grocery choices E Breugelmans, K Campo, E Gijsbrechts Marketing Letters 18, 117-133, 2007 | 106 | 2007 |
| Consumption-based cross-brand learning: are private labels really private? M Szymanowski, E Gijsbrechts Journal of Marketing Research 49 (2), 231-246, 2012 | 97 | 2012 |
| Opportunities and challenges in studying customer networks C Van den Bulte The connected customer, 25-54, 2011 | 83 | 2011 |
| “One-deal-fits-all?” On category sales promotion effectiveness in smaller versus larger supermarkets H Haans, E Gijsbrechts Journal of Retailing 87 (4), 427-443, 2011 | 82 | 2011 |
| Retail assortment, shelf and stockout management: issues, interplay and future challenges K Campo, E Gijsbrechts Applied Stochastic Models in Business and Industry 21 (4‐5), 383-392, 2005 | 82 | 2005 |
| Try it, you’ll like it—or will you? The perils of early free-trial promotions for high-tech service adoption B Foubert, E Gijsbrechts Marketing Science 35 (5), 810-826, 2016 | 79 | 2016 |
| Physicians' decision process for drug prescription and the impact of pharmaceutical marketing mix instruments K Campo, OD Staebel, E Gijsbrechts, W Van Waterschoot Health marketing quarterly 22 (4), 73-107, 2005 | 79 | 2005 |
| Close encounter with the hard discounter: A multiple-store shopping perspective on the impact of local hard-discounter entry M Vroegrijk, E Gijsbrechts, K Campo Journal of Marketing Research 50 (5), 606-626, 2013 | 76 | 2013 |
