| Brand equity as a signaling T Erdem, J Swait Journal of consumer Psychology 7 (2), 131-157, 2001 | 3240 | 2001 |
| Brand credibility, brand consideration, and choice T Erdem, J Swait Journal of consumer research 31 (1), 191-198, 2004 | 2074 | 2004 |
| Brands as signals: A cross-country validation study T Erdem, J Swait, A Valenzuela Journal of marketing 70 (1), 34-49, 2006 | 1443 | 2006 |
| Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets T Erdem, MP Keane Marketing science 15 (1), 1-20, 1996 | 1345 | 1996 |
| The impact of brand credibility on consumer price sensitivity T Erdem, J Swait, J Louviere International journal of Research in Marketing 19 (1), 1-19, 2002 | 948 | 2002 |
| An empirical analysis of umbrella branding T Erdem Journal of Marketing Research 35 (3), 339-351, 1998 | 818 | 1998 |
| The equalization price: A measure of consumer-perceived brand equity J Swait, T Erdem, J Louviere, C Dubelaar International journal of research in marketing 10 (1), 23-45, 1993 | 602 | 1993 |
| Brand and quantity choice dynamics under price uncertainty T Erdem, S Imai, MP Keane Quantitative Marketing and economics 1, 5-64, 2003 | 546 | 2003 |
| Performance of store brands: A cross-country analysis of consumer store-brand preferences, perceptions, and risk T Erdem, Y Zhao, A Valenzuela Journal of Marketing Research 41 (1), 86-100, 2004 | 518 | 2004 |
| A dynamic model of brand choice when price and advertising signal product quality T Erdem, MP Keane, B Sun Marketing Science 27 (6), 1111-1125, 2008 | 471 | 2008 |
| A dynamic analysis of market structure based on panel data T Erdem Marketing science 15 (4), 359-378, 1996 | 422 | 1996 |
| An empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding T Erdem, B Sun Journal of Marketing Research 39 (4), 408-420, 2002 | 337 | 2002 |
| Brand equity, consumer learning and choice T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ... Marketing letters 10, 301-318, 1999 | 296 | 1999 |
| Brand effects on choice and choice set formation under uncertainty J Swait, T Erdem Marketing science 26 (5), 679-697, 2007 | 243 | 2007 |
| Structural modeling in marketing: review and assessment P Chintagunta, T Erdem, PE Rossi, M Wedel Marketing Science 25 (6), 604-616, 2006 | 243 | 2006 |
| Understanding reference-price shoppers: a within-and cross-category analysis T Erdem, G Mayhew, B Sun Journal of Marketing Research 38 (4), 445-457, 2001 | 189 | 2001 |
| Invited Paper—Learning Models: An Assessment of Progress, Challenges, and New Developments AT Ching, T Erdem, MP Keane Marketing Science 32 (6), 913-938, 2013 | 171 | 2013 |
| Brands: The opiate of the nonreligious masses? R Shachar, T Erdem, KM Cutright, GJ Fitzsimons Marketing Science 30 (1), 92-110, 2011 | 170 | 2011 |
| Learning about computers: An analysis of information search and technology choice T Erdem, MP Keane, TS Öncü, J Strebel Quantitative Marketing and Economics 3, 207-247, 2005 | 163 | 2005 |
| Consumer search in high technology markets: Exploring the use of traditional information channels J Strebel, T Erdem, J Swait Journal of consumer psychology 14 (1-2), 96-104, 2004 | 128 | 2004 |
