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Christian Hughes
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Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns
C Hughes, V Swaminathan, G Brooks
Journal of marketing 83 (5), 78-96, 2019
8152019
Standing out from the crowd: When and why color complexity in social media images increases user engagement
VK Kanuri, C Hughes, BT Hodges
International Journal of Research in Marketing 41 (2), 174-193, 2024
42024
Bloggers as social influencers: Optimizing social media engagement via blog campaigns
V Swaminathan, C Hughes, G Brooks
Marketing Science Institute Working Paper Series 16 (125), 1-48, 2016
32016
When Do We Listen to Social Influencers? Two Essays Examining the Role of Social Influence
C Hughes
University of Pittsburgh, 2019
12019
How Can Firms Make Influencer Marketing Work for Them?
C Hughes
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