| The effectiveness of branded mobile phone apps S Bellman, RF Potter, S Treleaven-Hassard, JA Robinson, D Varan Journal of interactive Marketing 25 (4), 191-200, 2011 | 756 | 2011 |
| The effects of message valence and listener arousal on attention, memory, and facial muscular responses to radio advertisements PD Bolls, A Lang, RF Potter Communication research 28 (5), 627-651, 2001 | 578 | 2001 |
| The effects of production pacing and arousing content on the information processing of television messages A Lang, P Bolls, RF Potter, K Kawahara Journal of Broadcasting & Electronic Media 43 (4), 451-475, 1999 | 525 | 1999 |
| Psychophysiological measurement and meaning: Cognitive and emotional processing of media RF Potter, P Bolls Routledge, 2012 | 506 | 2012 |
| The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much? A Lang, S Zhou, N Schwartz, PD Bolls, RF Potter Journal of broadcasting & electronic media 44 (1), 94-109, 2000 | 382 | 2000 |
| Sports versus all comers: Comparing TV sports fans with fans of other programming genres W Gantz, Z Wang, B Paul, RF Potter Journal of broadcasting & electronic media 50 (1), 95-118, 2006 | 263 | 2006 |
| Effects of music on physiological arousal: Explorations into tempo and genre FR Dillman Carpentier, RF Potter Media Psychology 10 (3), 339-363, 2007 | 253 | 2007 |
| Something for nothing: Is visual encoding automatic? A Lang, RF Potter, PD Bolls Media Psychology 1 (2), 145-163, 1999 | 200 | 1999 |
| Where psychophysiology meets the media: Taking the effects out of mass media research A Lang, RF Potter, P Bolls Media effects, 201-222, 2009 | 193 | 2009 |
| Formal features of cyberspace: Relationships between web page complexity and site traffic EP Bucy, A Lang, RF Potter, ME Grabe Journal of the American Society for Information Science 50 (13), 1246-1256, 1999 | 191 | 1999 |
| Putting on the thinking cap: using NeuroIS to understand information processing biases in virtual teams RK Minas, RF Potter, AR Dennis, V Bartelt, S Bae Journal of Management Information Systems 30 (4), 49-82, 2014 | 153 | 2014 |
| The effects of auditory structural complexity on attitudes, attention, arousal, and memory RF Potter, J Choi Media psychology 8 (4), 395-419, 2006 | 137 | 2006 |
| The effects of voice changes on orienting and immediate cognitive overload in radio listeners RF Potter Media psychology 2 (2), 147-177, 2000 | 121 | 2000 |
| The effect of sports fan identification on the cognitive processing of sports news RF Potter, JR Keene International Journal of Sport Communication 5 (3), 348-367, 2012 | 78 | 2012 |
| The impact of program context on motivational system activation and subsequent effects on processing a fear appeal RF Potter, MS LaTour, KA Braun-LaTour, T Reichert Journal of Advertising 35 (3), 67-80, 2006 | 78 | 2006 |
| Identifying structural features of audio: Orienting responses during radio messages and their impact on recognition RF Potter, A Lang, PD Bolls Journal of Media Psychology 20 (4), 168-177, 2008 | 74 | 2008 |
| Give the people what they want: A content analysis of FM radio station home pages RF Potter Journal of Broadcasting & Electronic Media 46 (3), 369-384, 2002 | 67 | 2002 |
| Sounds exciting!!: The effects of auditory complexity on listeners' attitudes and memory for radio promotional announcements RF Potter, C Callison Journal of radio studies 7 (1), 29-51, 2000 | 63 | 2000 |
| miniMAM: Validating a short version of the Motivation Activation Measure A Lang, S Kurita, BR Rubenking, RF Potter Communication Methods and Measures 5 (2), 146-162, 2011 | 56 | 2011 |
| Same-sex couples in advertisements: An investigation of the role of implicit attitudes on cognitive processing and evaluation GL Read, II van Driel, RF Potter Journal of Advertising 47 (2), 182-197, 2018 | 46 | 2018 |
