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Gautham Vadakkepatt
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引用次数
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A meta-analysis of electronic word-of-mouth elasticity
Y You, GG Vadakkepatt, AM Joshi
Journal of Marketing 79 (2), 19-39, 2015
6342015
Interactive technologies and retailing strategy: A review, conceptual framework and future research directions
R Varadarajan, R Srinivasan, GG Vadakkepatt, MS Yadav, PA Pavlou, ...
Journal of Interactive Marketing 24 (2), 96-110, 2010
2582010
Sustainable retailing
GG Vadakkepatt, KP Winterich, V Mittal, W Zinn, L Beitelspacher, ...
Journal of Retailing 97 (1), 62-80, 2021
1752021
Examining moral authority in the marketplace: A conceptualization and framework
JJ Hoppner, GG Vadakkepatt
Journal of business research 95, 417-427, 2019
962019
Marketing’s role in understanding political activity
D Korschun, KD Martin, G Vadakkepatt
Journal of public policy & marketing 39 (4), 378-387, 2020
712020
Political management, research and development, and advertising capital in the pharmaceutical industry: a good prognosis?
KD Martin, BW Josephson, GG Vadakkepatt, JL Johnson
Journal of Marketing 82 (3), 87-107, 2018
572018
Shedding light on the dark side of firm lobbying: A customer perspective
GG Vadakkepatt, S Arora, KD Martin, N Paharia
Journal of Marketing 86 (3), 79-97, 2022
272022
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
G Vadakkepatt, V Shankar, R Varadarajan
Journal of the Academy of Marketing Science 49 (6), 1088-1108, 2021
232021
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation
G Vadakkepatt, A Bryant, RP Hill, J Nunziato
Journal of the Academy of Marketing Science 50 (3), 503-520, 2022
102022
The impact of capital structure on marketing effort and customer satisfaction
R Song, G Vadakkepatt, D Lehmann
42012
Carrot or Stick? The Effect of Supply-Side Regulations on Opioid Prescription Rates and Overdose Mortality
B Josephson, G Vadakkepatt, BN Greenwood
The Effect of Supply-Side Regulations on Opioid Prescription Rates and …, 2021
12021
Unintended customer consequences of corporate lobbying
G Vadakkepatt, K Martin, N Paharia, S Arora
ACR North American Advances, 2018
12018
Survival of manufacturing firms in Fortune 500: the roles of marketing capital and R&D capital
GG Vadakkepatt, V Shankar, R Varadarajan
MSI Working Paper, 10–119, 2010
12010
Call for Manuscripts: Political Activity and Marketing
G Vadakkepatt, D Korachum, KD Martin
American Marketing Association. https://www. ama. org/2018/03/16/call-for …, 0
1
Lobbying and the Like: Managing the Regulatory Environment
K Martin, B Josephson, G Vadakkepatt, J Johnson
NIM Marketing Intelligence Review 13 (2), 38-43, 2021
2021
Essays on Firm Growth and Survival as a Fortune 500 Firm
GG Vadakkepatt
Texas A & M University, 2011
2011
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