| Strategic orientation and firm performance in an artistic environment GB Voss, ZG Voss Journal of marketing 64 (1), 67-83, 2000 | 1315 | 2000 |
| The effects of slack resources and environmentalthreat on product exploration and exploitation GB Voss, D Sirdeshmukh, ZG Voss Academy of Management journal 51 (1), 147-164, 2008 | 1146 | 2008 |
| Strategic ambidexterity in small and medium-sized enterprises: Implementing exploration and exploitation in product and market domains GB Voss, ZG Voss Organization Science 24 (5), 1459-1477, 2013 | 541 | 2013 |
| Organizational identity and firm performance: What happens when leaders disagree about “who we are?” ZG Voss, DM Cable, GB Voss Organization Science 17 (6), 741-755, 2006 | 362 | 2006 |
| An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support ZG Voss, GB Voss, C Moorman European journal of Marketing, 2005 | 320 | 2005 |
| Linking organizational values to relationships with external constituents: A study of nonprofit professional theatres GB Voss, DM Cable, ZG Voss Organization science 11 (3), 330-347, 2000 | 260 | 2000 |
| Competitive density and the customer acquisition–retention trade-off GB Voss, ZG Voss Journal of Marketing 72 (6), 3-18, 2008 | 145 | 2008 |
| Implementing a relationship marketing program: a case study and managerial implications GB Voss, Z Giraud Voss Journal of Services Marketing 11 (4), 278-298, 1997 | 127 | 1997 |
| Aligning innovation with market characteristics in the nonprofit professional theater industry GB Voss, M Montoya-Weiss, ZG Voss Journal of Marketing Research 43 (2), 296-302, 2006 | 106 | 2006 |
| Exploring the impact of organizational values and strategic orientation on performance in not-for-profit professional theatre ZG Voss, GB Voss International Journal of Arts Management, 62-76, 2000 | 79 | 2000 |
| Product‐country images in the arts: a multi‐country study A d'Astous, Z Giraud Voss, F Colbert, A Caru, M Caldwell, F Courvoisier International Marketing Review 25 (4), 379-403, 2008 | 78 | 2008 |
| How sex differences in perceptions influence customer satisfaction: A study of theatre audiences ZG Voss, V Cova Marketing theory 6 (2), 201-221, 2006 | 68 | 2006 |
| The ongoing gender gap in art museum directorships V Treviño, ZG Voss, C Anagnos, AD Wade Association of Art Museum Directors 22, 2017 | 47 | 2017 |
| Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing YW Park, GB Voss, ZG Voss Journal of the Academy of Marketing Science 51 (1), 174-197, 2023 | 31 | 2023 |
| Orchestra Facts: 2006-2014: A Study of Orchestra Finances and Operations ZG Voss League of American Orchestras, 2016 | 27 | 2016 |
| Theatre facts 2014: A report on the fiscal state of the US professional not-for-profit theatre field GB Voss Theatre Communications Group, 2015 | 22* | 2015 |
| Theatre facts 2010, a report on the fiscal state of the professional not-for-profit American theatre ZG Voss, GB Voss, IB Rose, L Baskin TCG, New York, 2013 | 14 | 2013 |
| Beyond the “Studio System”: Public Support for Films in the United States B Kathleen Gallagher, A Aughinbaugh, ZG Voss Handbook of State Aid for Film: Finance, Industries and Regulation, 463-480, 2018 | 8 | 2018 |
| Strategic fundraising in the arts: The mistake of selling A Turrini, Z Voss Managing the Cultural Business, 280-310, 2020 | 6 | 2020 |
| Organizational identity and marketing in the arts GV Zannie, G Naomi The Routledge Companion to Arts Marketing, 81-87, 2013 | 5 | 2013 |
