| Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator V Amawate, M Deb Journal of Marketing Communications 27 (1), 31-52, 2021 | 89 | 2021 |
| CRM, skepticism and patronage intention—the mediating and moderating role of satisfaction and religiosity M Deb, VK Sharma, V Amawate Journal of Strategic Marketing 29 (4), 316-336, 2021 | 34 | 2021 |
| Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism M Deb, V Amawate VINE Journal of Information and Knowledge Management Systems 50 (2), 329-348, 2020 | 25 | 2020 |
| Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism V Amawate, M Deb Theoretical Economics Letters 9 (4), 834-851, 2019 | 8 | 2019 |
| Cause-Related Marketing and Its Impact on Buying Intention V Amawate, M Deb, M Manchanda Theoretical Economics Letters 9 (06), 2139, 2019 | 7 | 2019 |
| Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration V Amawate Journal of Business & Industrial Marketing 39 (3), 617-632, 2024 | 1 | 2024 |
| Post acquisition brand identity: acquisition of Flipkart group by Walmart Inc. V Amawate, M Deb Emerald Emerging Markets Case Studies 11 (2), 1-21, 2021 | 1 | 2021 |
| Time Lost forever: Relational bonds of watch manufacturers with retailers in India V AMAWATE Journal of Distribution Science 19 (5), 23-34, 2021 | 1 | 2021 |
