Elena Cedrola 个人学术档案

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引用	795	477
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Loretta BattagliaAdjunct Professor of Marketing, Catholic University of Milan在 unicatt.it 的电子邮件经过验证
Stefania MasèIpag Business School在 ipag.fr 的电子邮件经过验证
Silvio CardinaliUniversità Politecnica delle Marche在 univpm.it 的电子邮件经过验证
Marta GiovannettiUniversità di Macerata在 unimc.it 的电子邮件经过验证
Luca GiraldiUNIMC在 unimc.it 的电子邮件经过验证
genevieve cheminetprofesseur d'etudes américaines, Lettres Sorbonne Université在 sorbonne-universite.fr 的电子邮件经过验证
Piyush SharmaJohn Curtin Distinguished Professor, Curtin University, Perth, Australia在 curtin.edu.au 的电子邮件经过验证
Anna Grazia QuarantaAssociate Professor, Dipartimento di Economia e Diritto, Università di Macerata (italy)在 unimc.it 的电子邮件经过验证
Alberta BernardiPh.D in Management and Innovation, Università Cattolica del Sacro Cuore在 unicatt.it 的电子邮件经过验证
Ksenia SilchenkoPostDoc Researcher, Università della Svizzera italiana (Lugano, Switzerland)在 usi.ch 的电子邮件经过验证
Nebojsa S. DavcikAssociate professor, EM Normandie Business School, Oxford, UK在 em-normandie.fr 的电子邮件经过验证
Andrea SestinoResearcher and Adj. Professor of Management - Catholic University of Sacred Heart; LUISS Guido Carli在 unicatt.it 的电子邮件经过验证
Naeun Lauren KimUniversity of Minnesota在 umn.edu 的电子邮件经过验证
Cristina DavinoUniversity of Naples Federico II - Italy在 unina.it 的电子邮件经过验证
Arun SharmaUniversity of Miami在 bus.miami.edu 的电子邮件经过验证
Deva RangarajanIESEG School of Management在 ieseg.fr 的电子邮件经过验证
Gianluigi GuidoProfessore Ordinario di Marketing, Università del Salento在 unisalento.it 的电子邮件经过验证
Søren AskegaardProfessor of marketing, University of Southern Denmark在 sam.sdu.dk 的电子邮件经过验证
Zara ZamaniHalmstad University在 hh.se 的电子邮件经过验证
Lala HuSenior Assistant Professor, Università Cattolica del Sacro Cuore在 unicatt.it 的电子邮件经过验证

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Elena Cedrola

Università di Macerata - Dipartimento di Economia e Diritto

在 unimc.it 的电子邮件经过验证

International Marketing - Fashion - Small and medium firms


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance NS Davcik, S Cardinali, P Sharma, E Cedrola Journal of Business Research 128, 650-660, 2021	103	2021
Il marketing internazionale per le piccole e medie imprese E Cedrola McGraw-Hill, 2005	63	2005
Loyalty marketing and loyalty cards: a study of the Italian market E Cedrola, S Memmo International Journal of Retail & Distribution Management 38 (3), 205-225, 2010	52	2010
Fashion branding and communication: core strategies of European luxury brands B Jin, E Cedrola Springer, 2017	46	2017
Louis Vuitton’s art-based strategy to communicate exclusivity and prestige S Masè, E Cedrola Fashion branding and communication: Core strategies of European luxury …, 2017	36	2017
Piccole e medie imprese e internazionalita’: strategie di business, relazioni, innovazione E Cedrola, B Loretta Sinergie 85, 71-92, 2011	28	2011
Internet for franchising: current use and areas of improvement—Results of an empirical research E Cedrola, S Memmo Journal of Euromarketing 18 (1), 5-21, 2009	23	2009
Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands A Bernardi, CL Cantù, E Cedrola Journal of Global Fashion Marketing 13 (2), 116-133, 2022	21	2022
Three decades of research in health and food marketing: A systematic review K Silchenko, S Askegaard, E Cedrola Journal of Consumer Affairs 54 (2), 541-580, 2020	21	2020
Process innovation: Hidden secret to success and efficiency BE Jin, E Cedrola, N Kim Process innovation in the global fashion industry, 1-23, 2019	17	2019
Brands as core assets: Trends and challenges of branding in fashion business B Jin, E Cedrola Fashion Branding and Communication: Core Strategies of European Luxury …, 2017	17	2017
Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change M Giovannetti, A Sharma, S Cardinali, E Cedrola, D Rangarajan Industrial Marketing Management 107, 433-449, 2022	16	2022
Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model S Masè, E Cedrola, G Cohen-Cheminet Journal of Global Fashion Marketing 9 (3), 223-236, 2018	16	2018
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance E Cedrola, L Battaglia Journal of Global Scholars of Marketing Science 23 (4), 394-408, 2013	16	2013
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands S Masè, E Cedrola, C Davino, G Cohen-Cheminet International Journal of Arts Management 22 (3), 55-66, 2020	14	2020
Product innovation in the global fashion industry B Jin, E Cedrola Springer, 2017	14	2017
The business opportunity of blockchain value creation among the Internet of value A Sestino, L Giraldi, E Cedrola, SZ Zamani, G Guido Global Business Review, 09721509221115012, 2022	13	2022
Interazione culturale e processi di negoziazione L Battaglia, E Cedrola Marketing e management interculturale. Attori, politiche e organizzazione 1 …, 2010	13	2010
The Italian SMEs in the International context. A model to succeed in the global arena E Cedrola, L Battaglia, A Tzannis Quaderno del Dip. di Istituzioni Economiche e Finanziarie, Università degli …, 2009	13	2009
Product innovation: Core to continued success B Jin, E Cedrola Product innovation in the global fashion industry, 1-33, 2018	12	2018

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