The brand positioning and image of a religious organisation: an empirical analysis M Abreu International Journal of Nonprofit and Voluntary Sector Marketing 11 (2 …, 2006 | 93 | 2006 |
Volunteerism, compassion and religiosity as drivers of donations practices ME de Abreu, RMS Laureano, RV da Silva, P Dionísio International Journal of Nonprofit and Voluntary Sector Marketing 20 (3 …, 2015 | 41 | 2015 |
Managing volunteering behaviour: The drivers of donations practices in religious and secular organisations M Abreu, R Laureano, R da Silva, P Dionísio, S Faridah Syed Alwi Available at SSRN 2380085, 2013 | 18 | 2013 |
DEPARTAMENTO DE GESTÃO E ECONOMIA MM Abreu | 18 | 2004 |
Drivers of donation practices: altruism and religiosity revisited MMEG de Abreu PQDT-Global, 2012 | 16 | 2012 |
Marketing religioso: Fátima: imagem e posicionamento M Abreu | 9 | 2005 |
Challenges of Religious Marketing in the Digital Age P Pessoa, M Abreu, B Barbosa 19th International Congress on Public and Nonprofit Marketing, 2020 | 5 | 2020 |
WeDoCare: A system for vulnerable social groups JS Silva, R Saldanha, V Pereira, D Raposo, F Boavida, A Rodrigues, ... 2019 International Conference on Computational Science and Computational …, 2019 | 4 | 2019 |
Millennials' trends in luxury marketing: The ecoturism A Costa, M Abreu, B Barbosa 2019 14th Iberian Conference on Information Systems and Technologies (cisti …, 2019 | 4 | 2019 |
O Santuário de Fátima: Imagem e Posicionamento (uma perspectiva de Marketing) MMEG Abreu | 4 | 2009 |
State-of-the-art in wearable technology: Medical area applications A Viegas, M Abreu, I Pedrosa 2016 11th Iberian Conference on Information Systems and Technologies (CISTI …, 2016 | 3 | 2016 |
Nonprofit Marketing: A European Perspective on Donations and Religiousness M Abreu Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | 3 | 2015 |
Drivers of donations: does religiosity make a difference? M Abreu, R Laureano, R da Silva, P Dionísio Available at SSRN 2380097, 2013 | 3 | 2013 |
O Santuario de Fatima: Imagem e Posicionamento' M Abreu unpublished master thesis in Business Studies, Instituto Superior das …, 2003 | 3 | 2003 |
Using CRM in B2B Marketplaces ME de Abreu, J Simões, D Júdice, I Pedrosa 2022 17th Iberian Conference on Information Systems and Technologies (CISTI …, 2022 | 2 | 2022 |
Nonprofit management research: teams, design and recent topic trends MRC Santos, RMS Laureano, ME Abreu Contemporary Issues in Tourism & Management Studies, 247-257, 2014 | 2 | 2014 |
Antecedentes da intenção de praticar Voluntariado Jovem: proposta de modelo concetual I Ardions, MF Quinta, P Gonçalves, M Abreu European Journal of Applied Business and Management 4 (3), 2018 | 1 | 2018 |
Marketing relacional nas instituições de ensino superior público: estudo de caso da ESTeSC N Fortes, ME de Abreu Casos de marketing público y no lucrativo-Casos de Marketing Público e Não …, 2015 | 1 | 2015 |
CharX: a proposal for a collaborative information system for the eXchange of goods between charities S David, ME de Abreu, A Trigo Proceedings of the International Conference on Information Systems and …, 2014 | 1 | 2014 |
Hospitalidade voluntária e gratuita: afinal, um comportamento pró-social ME de Abreu | 1 | 2014 |