| CHALLENGES OF WOMEN LEADERS AND MANAGERIAL EFFECTIVENESS IN IT INDUSTRY IN COIMBATORE KBM S Murugeswari, S Jambulingam, B Velmurugan Annals of Forest Research 65 (1), 6725-6731, 2022 | 9* | 2022 |
| AI Insights Deciphering India's Ascendancy Through the Digital Library: Navigating the Digital Realm India's Odyssey Towards Information Equity and Technological Eminence B Velmurugan, S Dharmalingam, KB Muthukrishnan, KR Senthilkumar Improving Library Systems with AI: Applications, Approaches, and …, 2024 | 8 | 2024 |
| A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu PS Venkateswaran, N Ananthi Indian Journal of Marketing, 2011 | 5 | 2011 |
| A study on the influence of brand loyalty towards branded apparels for men at Dindigul PS Venkateshwaran, N Ananthi, U Geetha, MK Binith Management Prudence 2 (2), 40, 2011 | 4 | 2011 |
| Impression of Telemedicine on Patient Happiness on the way to health Services PS Venkateswaran, VR Kumar, B Muthukrishnan Asian Journal of Research in Social Sciences and Humanities 6 (11), 136-157, 2016 | 3 | 2016 |
| BINITH MUTHUKRISHNAN, 2011, A Study on Consumer’s Brand Preference of Selective Household Brand at Dindigul, Tamil Nadu PS VENKATESWARAN, N ANANTHI Indian journal of marketing 41 (10), 17-21, 0 | 3 | |
| The Impact of Entertainment Amenities Availability on Hotel's Performance DKB Muthukrishnan Webology 10 (1), 3989-4005, 2022 | 2* | 2022 |
| Factors Affecting Cost Performance due to Construction Delays in Projects at Dindigul and Madurai Districts KB MUTHUKRISHNAN EUROPEAN ACADEMIC RESEARCH 4 (2), 971-988, 2016 | 2* | 2016 |
| Factors Influencing Brand Loyalty: A Study on Shaving Cream Brands PS Venkateswaran, KB Muthukrishnan, N Ananthi, U Geetha IPE Journal of Management 3 (1), 89, 2013 | 1 | 2013 |
| THE IMPLEMENTATIONOF INTEGRATED MARKETING COMMUNICATION (IMC) IN INTERNATIONAL MARKET PERSPECTIVE DKBM Dr.R.VIGNESH,Dr.B.MAHADEVAN SOUTH INDIA JOURNAL OF SOCIAL SCIENCES 21 (29), 174-181, 2023 | | 2023 |
| A STUDY ON CUSTOMER SATISFACTION OF CO-OPERATIVE BANKS DSKG Dr. K.BINITH MUTHUKRISHNAN JOURNAL OF MANAGEMENT AND ENTREPRENEURSHIP 17 (2), 1484-1493, 2023 | | 2023 |
| FINANCIAL PERFORMANCE AND EMPLOYEE EFFICIENCY: A EMPIRICAL STUDY OF INDIAN BANKS IN TAMILNADU DBV Dr.K.BINITH MUTHUKRISHNAN,Dr.B.MAHADEVAN JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 106 (7), 161-167, 2023 | | 2023 |
| MANAGEMENT OF HUMAN RESOURCES WITH SPECIAL FOCUS ON MAINTENANCE OF WORK-LIFE BALANCE DSD Dr.K.BINITH MUTHUKRISHNAN,Dr.B.MAHADEVAN Journal of the Oriental Institute 72 (1), 60-67, 2023 | | 2023 |
| UNDERSTANDING BRAND FAILURE: A CRITICAL ANALYSIS OF THE ROLE OF BRAND EXTENSION ATTRIBUTES TO DIFFERENTIATE IT FROM THE ESTABLISHED PRODUCT DKBM Dr.Y.Babu Vinothkumar, Dr.S.Ramachandran, Dr.B.Velmurugan International Journal of humanities, Law and Social Sciences 10 (1(A)), 165-173, 2023 | | 2023 |
| NATIVE SPARROW SOFTWARE SOLUTIONS LLP, MADURAI: AFINANCIAL ANALYSIS AND RECOMMENDATIONS MP Gowri, KB Muthukrishnan, B Velmurugan | | 2023 |
| REDEFINED AND IMPORTANCE OF ORGANIZATIONAL CULTURE: ANALYTICAL STUDY AT JM FRICTECH INDIA PVT LTD, KANCHEEPURAM MS Hemalatha, KB Muthukrishnan, B Velmurugan | | 2023 |
| QUALITY OF WORK LIFE-A STUDY AT MANGAL AND MANGAL JEWELLERY MPP Kumar, KB Muthukrishnan, B Velmurugan | | 2023 |
| A STUDY ON CHANGES IN INDIAN MARKETING ENVIRONMENT BY ONLINE MARKETING STRATEGIES DSR Dr.Y.Babu Vinothkumar, Dr.B.Velmurugan, Dr.K.Binith Muthukrishnan, Dr.S ... SOUTH INDIA JOURNAL OF SOCIAL SCIENCES 20 (3), 119-123, 2022 | | 2022 |
| A STUDY ON HUMAN CAPITAL MANAGEMENT IN THE BANKING SECTOR ACROSS COIMBATORE DISTRICT DKBM Dr.N.V.Poovendhiran Dr.Geethalakshmi, Dr.B.Velmurugan, Dr.Jayabharathi Education and Society (शिक्षण आशण समाज) 46 (6), 154-158, 2022 | | 2022 |
| Growth Prospects of Franchising Under Current Business Scenario DKB Muthukrishnan Webology 19 (1), 4006-4026, 2022 | | 2022 |
Dr.B.VelmuruganProfessor and Head, NPR College of Engineering and Technology在 nprcolleges.org 的电子邮件经过验证
Dr.B.VelmuruganProfessor and Head, NPR College of Engineering and Technology在 nprcolleges.org 的电子邮件经过验证
Dr.P.S.VENKATESWARANProfessor at Department of Management studies在 psnacet.edu.in 的电子邮件经过验证