Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context SY Lam, V Shankar, MK Erramilli, B Murthy Journal of the academy of marketing science 32 (3), 293-311, 2004 | 3220 | 2004 |
Customer satisfaction and loyalty in online and offline environments V Shankar, AK Smith, A Rangaswamy International journal of research in marketing 20 (2), 153-175, 2003 | 2880 | 2003 |
Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study Y Bart, V Shankar, F Sultan, GL Urban Journal of marketing 69 (4), 133-152, 2005 | 2332 | 2005 |
Challenges and opportunities in multichannel customer management SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ... Journal of service research 9 (2), 95-112, 2006 | 1888 | 2006 |
Online trust: a stakeholder perspective, concepts, implications, and future directions V Shankar, GL Urban, F Sultan The Journal of strategic information systems 11 (3-4), 325-344, 2002 | 1131 | 2002 |
Key issues in multichannel customer management: current knowledge and future directions SA Neslin, V Shankar Journal of interactive marketing 23 (1), 70-81, 2009 | 1024 | 2009 |
Mobile marketing in the retailing environment: current insights and future research avenues V Shankar, A Venkatesh, C Hofacker, P Naik Journal of interactive marketing 24 (2), 111-120, 2010 | 1019 | 2010 |
Creating new markets through service innovation LL Berry, V Shankar, JT Parish, S Cadwallader, T Dotzel MIT Sloan management review, 2006 | 865 | 2006 |
Mobile marketing: A synthesis and prognosis V Shankar, S Balasubramanian Journal of interactive marketing 23 (2), 118-129, 2009 | 845 | 2009 |
Innovations in shopper marketing: Current insights and future research issues V Shankar, JJ Inman, M Mantrala, E Kelley, R Rizley Journal of Retailing 87, S29-S42, 2011 | 805 | 2011 |
Transforming the customer experience through new technologies WD Hoyer, M Kroschke, B Schmitt, K Kraume, V Shankar Journal of interactive marketing 51 (1), 57-71, 2020 | 754 | 2020 |
Late mover advantage: How innovative late entrants outsell pioneers V Shankar, GS Carpenter, L Krishnamurthi Journal of Marketing research 35 (1), 54-70, 1998 | 677 | 1998 |
Network effects and competition: An empirical analysis of the home video game industry V Shankar, BL Bayus Strategic management journal 24 (4), 375-384, 2003 | 673 | 2003 |
Are multichannel customers really more valuable? The moderating role of product category characteristics T Kushwaha, V Shankar Journal of Marketing 77 (4), 67-85, 2013 | 543 | 2013 |
Mobile shopper marketing: Key issues, current insights, and future research avenues V Shankar, M Kleijnen, S Ramanathan, R Rizley, S Holland, S Morrissey Journal of Interactive Marketing 34 (1), 37-48, 2016 | 499 | 2016 |
Communication and promotion decisions in retailing: a review and directions for future research KL Ailawadi, JP Beauchamp, N Donthu, DK Gauri, V Shankar Journal of retailing 85 (1), 42-55, 2009 | 445 | 2009 |
Service innovativeness and firm value T Dotzel, V Shankar, LL Berry Journal of marketing research 50 (2), 259-276, 2013 | 423 | 2013 |
Can price dispersion in online markets be explained by differences in e-tailer service quality? X Pan, BT Ratchford, V Shankar Journal of the Academy of Marketing science 30 (4), 433-445, 2002 | 418 | 2002 |
How artificial intelligence (AI) is reshaping retailing V Shankar Journal of retailing 94 (4), vi-xi, 2018 | 394 | 2018 |
How technology is changing retail V Shankar, K Kalyanam, P Setia, A Golmohammadi, S Tirunillai, ... Journal of Retailing 97 (1), 13-27, 2021 | 369 | 2021 |