| The internet, consumer empowerment and marketing strategies GD Pires, J Stanton, P Rita European journal of marketing 40 (9/10), 936-949, 2006 | 622 | 2006 |
| Influences on the perceived risk of purchasing online G Pires, J Stanton, A Eckford Journal of Consumer Behaviour: An International Research Review 4 (2), 118-131, 2004 | 572 | 2004 |
| The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge ML Cheung, G Pires, PJ Rosenberger Asia Pacific Journal of Marketing and Logistics 32 (3), 695-720, 2020 | 488 | 2020 |
| Developing a conceptual model for examining social media marketing effects on brand awareness and brand image ML Cheung, GD Pires, PJ Rosenberger III International Journal of Economics and Business Research 17 (3), 243-261, 2019 | 271 | 2019 |
| Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong ML Cheung, GD Pires, PJ Rosenberger III, WKS Leung, H Ting Australasian Marketing Journal 29 (2), 118-131, 2021 | 197 | 2021 |
| The relationship between technology adoption and strategy in business-to-business markets: the case of e-commerce GD Pires, J Aisbett Industrial Marketing Management 32 (4), 291-300, 2003 | 193 | 2003 |
| Driving consumer–brand engagement and co-creation by brand interactivity ML Cheung, GD Pires, PJ Rosenberger, MJ De Oliveira Marketing Intelligence & Planning 38 (4), 523-541, 2020 | 180 | 2020 |
| Improving expatriate adjustment and effectiveness in ethnically diverse countries: marketing insights G Pires, J Stanton, S Ostenfeld Cross Cultural Management: An International Journal 13 (2), 156-170, 2006 | 161 | 2006 |
| Ethnic marketing G Pires, J Stanton Taylor & Francis, 2014 | 151* | 2014 |
| Driving COBRAs: the power of social media marketing ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira Marketing Intelligence & Planning 39 (3), 361-376, 2021 | 127 | 2021 |
| The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions ML Cheung, GD Pires, PJ Rosenberger, WKS Leung, MNS Sharipudin Journal of retailing and consumer services 61, 102574, 2021 | 119 | 2021 |
| Testing of a Model Evaluating e‑Government Portal Acceptance and Satisfaction CSK Lai, G Pires Electronic Journal of Information Systems Evaluation 13 (1), pp35‑46-pp35‑46, 2010 | 115 | 2010 |
| Marketing services to ethnic consumers in culturally diverse markets: issues and implications G Pires, J Stanton Journal of Services Marketing 14 (7), 607-618, 2000 | 101 | 2000 |
| Identifying and reaching an ethnic market: methodological issues G Pires, J Stanton, B Cheek Qualitative Market Research: An International Journal 6 (4), 224-235, 2003 | 92 | 2003 |
| The role of social media elements in driving co-creation and engagement ML Cheung, G Pires, PJ Rosenberger III, WKS Leung, MK Chang Asia Pacific Journal of Marketing and Logistics 33 (10), 1994-2018, 2021 | 90 | 2021 |
| A text mining and topic modelling perspective of ethnic marketing research S Moro, G Pires, P Rita, P Cortez Journal of Business Research 103, 275-285, 2019 | 88 | 2019 |
| Ethnic marketing ethics GD Pires, J Stanton Journal of Business Ethics 36, 111-118, 2002 | 79 | 2002 |
| Using service logic to redefine exchange in terms of customer and supplier participation GD Pires, A Dean, M Rehman Journal of Business Research 68 (5), 925-932, 2015 | 71 | 2015 |
| Ethnicity and acculturation in a culturally diverse country: Identifying ethnic markets GD Pires, PJ Stanton Journal of Multilingual and Multicultural Development 21 (1), 42-57, 2000 | 65 | 2000 |
| The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance TLO Gordon, GD Pires, J Stanton Journal of Financial Services Marketing 13, 193-203, 2008 | 60 | 2008 |
