Brand match vs. mismatch and its impact on avoidance through perceived surveillance in the context of synced advertising A Sifaoui, G Lee, CM Segijn Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | 6 | 2023 |
When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness CM Segijn, E Kim, A Sifaoui, SC Boerman Journal of Marketing Communications 29 (4), 317-338, 2023 | 5 | 2023 |
Exploring the effect of synced brand versus competitor brand on brand attitudes and purchase intentions G Lee, A Sifaoui, CM Segijn Journal of Interactive Advertising 23 (2), 149-165, 2023 | 1 | 2023 |
“We Know What You See, so Here’s an Ad!” Online Behavioral Advertising and Surveillance on Social Media in an Era of Privacy Erosion A Sifaoui University of Minnesota, 2021 | 1 | 2021 |
“Whispers from the Wrist”: Wearable Health Monitoring Devices and Privacy Regulations in the US: The Loopholes, the Challenges, and the Opportunities A Sifaoui, MS Eastin Cryptography 8 (2), 26, 2024 | | 2024 |
Privacy, Artificial Intelligence, and Vulnerable Children on Social Media A Sifaoui, MS Eastin, GB Wilcox, AM Doorey The Darker Side of Social Media: Consumer Psychology and Mental Health, 2024 | | 2024 |
The Dark Side of Consumer Privacy in the Age of Artificial Intelligence A Sifaoui, MS Eastin, GB Wilcox, AM Doorey The Darker Side of Social Media, 157-178, 2024 | | 2024 |