| M-commerce: Experiencing the Phygital Retail P Duhan, A Singh | 43 | 2018 |
| Green Consumerism Perspectives, Sustainability, and Behavior P Duhan, RS Malyan | 29* | 2018 |
| Managing Public Relations and Brand Image through Social Media A Singh, P Duhan Hershey, PA: Business Science Reference, 2016 | 25 | 2016 |
| Enterprise 2.0: a boon or bane for entrepreneurial and innovative expenditures? P Duhan, A Singh Journal of Innovation and Entrepreneurship 3, 1-19, 2014 | 14 | 2014 |
| Virtual communities’ antecedents and marketing dynamism: An empirical study of tourists visiting Varanasi P Duhan, A Singh Journal of Direct, Data and Digital Marketing Practice 16, 115-127, 2014 | 10 | 2014 |
| SOCIAL MEDIA: A PARADIGM SHIFT IN INTEGRATED MARKETING COMMUNICATION. P Duhan, A Singh Integral Review: A Journal of Management 6 (2), 2013 | 8 | 2013 |
| Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis A Singh, AK Patel, S Jaiswal, P Duhan, VK Singh Management of Environmental Quality: An International Journal 35 (1), 119-138, 2024 | 6 | 2024 |
| Impact of Usefulness, Ease of Use, Enjoyment, Attitude And Subjective Norms on Behavioural Intentions And Adoption of Virtual Communities: An Empirical Study P Duhan, A Singh Journal of IMS Group 10 (02), 19–31, 2013 | 5 | 2013 |
| Vigor of M-word of mouth in the consumer epoch Y Mishra, A Singh, P Duhan M-Commerce, 385-398, 2019 | 1 | 2019 |
| Radical Reorganization of Existing Work Structures Through Digitalization P Duhan, K Singh, R Verma | 1 | 2017 |
| Measuring and Enhancing Customer Engagement in Social Media: A Marketer’s Perspective P Duhan, A Singh International E-Conference on THE AGE OF DIGITAL TRANSFORMATION: Impact of …, 2020 | | 2020 |
| Indian Automobile Industry: Post-Covid Challenges And Strategies P Duhan, R Adya, PR Agrawal International Journal of Social Science and Economic Research 5 (7), 1730-1747, 2020 | | 2020 |
| M-COMMERCE P Duhan, A Singh | | 2019 |
| SNS Communication Touch Points: Enhancing Indian Customers’ Experience P Duhan, A Singh Saaransh - RKG Journal Of Management 10 (2), 20-30, 2019 | | 2019 |
| Experiential Learning and Market Implications: A Study of Social Media Users P Duhan Digital Economy: Innovation and Challenges, 2018 | | 2018 |
| Digital Disruptions: Some Learnings from the Past P Duhan, A Singh National Conference on Emerging Business Practices, 2018 | | 2018 |
| Digital India: Transforming India into digitally empowered nation RS Malyan, P Duhan, A Singh National Seminar on Effective Implementation of Digital India and Cashless …, 2018 | | 2018 |
| Social Media and Business S Gupta, A Singh, P Duhan | | 2018 |
| Facebook Experience Is Different: An Empirical Study in Indian Context P Duhan, A Singh Social Media Marketing: Breakthroughs in Research and Practice, 323-348, 2018 | | 2018 |
| GST Rollout in India: The Road Ahead P Duhan, A Singh, RS Malyan Goods and Services Tax & the Consumer: Issues and Challenges, 2017 | | 2017 |
