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Siyan  Li
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Do Descriptive Norm Appeals in Public Service Ads Reduce Freedom Threats? Examining the Effects of Normative Messages and Media Literacy Skills on Decreasing Reactance
B Wang, S Li, N Brown-Devlin
Health Communication, 1-11, 2021
82021
How affective evaluation and tourist type impact event marketing outcomes: Field studies in experiential marketing
B Wang, A Close Scheinbaum, S Li, AS Krishen
Journal of Advertising 52 (1), 133-144, 2023
62023
Talking About Prescription Opioid Misuse: The Effect of Family Communication Patterns and Messages Advocating Direct and Indirect Communication
D Kemp, M Mackert, S Li, B Table, J Yang, S Kirtz, J Hughes Wagner
Health Communication, 1-13, 2022
52022
The Moderating Roles of Time Pressure and Individualism for Retail Event Sponsorship: An Abstract
B Wang, AC Scheinbaum, S Li, A Krishen
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace …, 2022
2022
Review of anti-stigma social media interventions for mental illness
S Li
2018
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