| Why we follow: An examination of parasocial interaction and fan motivations for following athlete archetypes on Twitter EL Frederick, CH Lim, G Clavio, P Walsh International journal of sport communication 5 (4), 481-502, 2012 | 423 | 2012 |
| Dimensions of social media utilization among college sport fans G Clavio, P Walsh Communication & Sport 2 (3), 261-281, 2014 | 256 | 2014 |
| SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport S Lee, P Walsh Sport management review 14 (4), 361-369, 2011 | 252 | 2011 |
| # WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event M Blaszka, LM Burch, EL Frederick, G Clavio, P Walsh International Journal of Sport Communication 5 (4), 435-453, 2012 | 245 | 2012 |
| Brand recall and recognition: A comparison of television and sport video games as presentation modes. P Walsh, Y Kim, SD Ross Sport Marketing Quarterly 17 (4), 2008 | 154 | 2008 |
| Differences in Event Brand Personality Between Social Media Users and Non-Users. P Walsh, G Clavio, MD Lovell, M Blaszka Sport Marketing Quarterly 22 (4), 2013 | 142 | 2013 |
| An examination of the psychological and consumptive behaviors of sport video gamers. Y Kim, P Walsh, SD Ross Sport Marketing Quarterly 17 (1), 2008 | 77 | 2008 |
| To extend or not extend a human brand: An analysis of perceived fit and attitudes toward athlete brand extensions P Walsh, A Williams Journal of Sport Management 31 (1), 44-60, 2017 | 76 | 2017 |
| Examining Brand Extensions and Their Potential to Dilute Team Brand Associations. P Walsh, SD Ross Sport Marketing Quarterly 19 (4), 2010 | 63 | 2010 |
| Forty years of BIRGing: New perspectives on Cialdini’s seminal studies JA Jensen, BA Turner, J James, C McEvoy, C Seifried, E Delia, ... Journal of Sport Management 30 (2), 149-161, 2016 | 57 | 2016 |
| The effects of second screen use on sponsor brand awareness: A dual coding theory perspective JA Jensen, P Walsh, J Cobbs, BA Turner Journal of Consumer Marketing 32 (2), 71-84, 2015 | 53 | 2015 |
| The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation AS Williams, S Son, P Walsh, J Park Sport Marketing Quarterly 30 (1), 69-81, 2021 | 51 | 2021 |
| Development of a Brand Extension Decision-Making Model for Professional Sport Teams. P Walsh, S Lee Sport Marketing Quarterly 21 (4), 2012 | 42 | 2012 |
| Sport marketing W Dees, P Walsh, CD McEvoy, S McKelvey, BJ Mullin, S Hardy, ... Human Kinetics, 2022 | 38 | 2022 |
| Brand associations in the fitness segment of the sports industry in the United States: extending spectator sports branding conceptualisations and dimensions to participatory sports AS Williams, PM Pedersen, P Walsh International Journal of Sports Marketing and Sponsorship 14 (1), 29-45, 2012 | 36 | 2012 |
| he Utilization of Twiter by Drivers in a Major Racing Series G Clavio, P Walsh, R Vooris Journal of Motorsport Management: Vol 2 (1), 2, 2013 | 35 | 2013 |
| Comparing brand awareness levels of in-game advertising in sport video games featuring visual and verbal communication cues P Walsh, MH Zimmerman, G Clavio, AS Williams Communication & Sport 2 (4), 386-404, 2014 | 31 | 2014 |
| The relationship between sustained success and donations for an athletic department with a premier football program C Cohen, W Whisenant, P Walsh Public Organization Review 11, 255-263, 2011 | 31 | 2011 |
| The effects of gender on perceptions of team Twitter feeds G Clavio, P Walsh, P Coyle Global Sport Business Journal 1 (1), 2013 | 30 | 2013 |
| The impact of team identification on ice hockey brand associations SD Ross, P Walsh, HD Maxwell International Journal of Sport Management and Marketing 5 (1-2), 196-210, 2009 | 29 | 2009 |
