| ENVIRONMENTAL CONSCIOUSNESS, ITS ANTECEDENTS AND BEHAVIOURAL OUTCOMES K Sharma, M Bansal Journal of Indian Business Research 5 (3), 198-213, 2013 | 151 | 2013 |
| Factors affecting green purchase behavior: A systematic literature review K Sharma, C Aswal, J Paul Business Strategy and the Environment 32 (4), 2078-2092, 2023 | 108 | 2023 |
| OTT platforms resilience to COVID-19–a study of business strategies and consumer media consumption in India K Sharma, EE Lulandala International Journal of Organizational Analysis 31 (1), 63-90, 2022 | 31 | 2022 |
| Product related antecedents of consumer involvement: An empirical investigation SK Jain, K Sharma Vikalpa 25 (1), 29-42, 2000 | 29 | 2000 |
| Relevance of personal factors as antecedents of consumer involvement: an exploration SK Jain, K Sharma Vision 6 (1), 13-24, 2002 | 25 | 2002 |
| An investigation into corporate trust and its linkages K Sharma, TC Licsandru, S Gupta, S Aggarwal, R Kanungo Journal of Business Research 117, 806-824, 2020 | 15 | 2020 |
| An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions KSS Garg Vision, The Journal of Business Perspective 20 (1), 24-36, 2016 | 15 | 2016 |
| Role of Medical Representatives in Influencing Medicine Prescription Behavior of Doctors’ K Sharma, Kavita and Chugh Journal of Business Thought 10, 2019 | 13* | 2019 |
| 'Green Purchase Intentions, Collectivism and Materialism: An Empirical Investigation' KAC Sharma The Delhi University Journal of the Humanities and Social Sciences 4, 33-50, 2017 | 13 | 2017 |
| An Investigation into Consumer Behaviour for Energy Labelled Products K Sharma, G Gupta Vision- The Journal of Business Perspective 17 (4), 269-278, 2013 | 10 | 2013 |
| Political Advertising and Voting Behaviour in India: The Mediating Role of Voting Decision Involvement K Sharma Journal of law and Social Sciences 1 (1), 43-49, 2012 | 8 | 2012 |
| The dynamics of value co‐creation behavior: A systematic review and future research agenda S Jain, K Sharma, S Devi International Journal of Consumer Studies 48 (1), e12993, 2024 | 7 | 2024 |
| an analysis of consumer purchase intentions for energy efficient products K Sharma Energy Efficiency, 2022 | 7 | 2022 |
| Facebook ad engagement: A cross-cultural analysis K Sharma, EE Lulandala Global Business Review, 09721509211007115, 2021 | 5 | 2021 |
| Impact of Consumer Involvement on Consumer Behaviour: A Case Study of India K Sharma Virago Press, 2000 | 5 | 2000 |
| Label Perceptions and Consumer Decision-Making: An Empirical Investigation K Sharma Marketing at the confluence between entertainment and analytics: Proceedings …, 2017 | 3 | 2017 |
| Consumer Involvement-Its Meaning, Antecedents and Consequences S Jain, K Sharma Business Analyst 16 (2), 658-84, 1995 | 3 | 1995 |
| Measuring environmental consciousness K Sharma, M Bansal Emerging Dynamics of Sustainability in Multinational Enterprises, 232-249, 2016 | 1 | 2016 |
| A study of customer life time value and its impact on customer retention K Sharma, A Zareen Journal of Marketing Vistas 6 (1), 14, 2016 | 1 | 2016 |
| Motivations for Youths' political participation on Social media: Implications for Political Marketers DPSK Sharma International Journal of Indian Culture and Business Management, 2020 | | 2020 |
