A new look at psychological climate and its relationship to job involvement, effort, and performance. SP Brown, TW Leigh Journal of applied psychology 81 (4), 358, 1996 | 2799 | 1996 |
An exploration of high-risk leisure consumption through skydiving RL Celsi, RL Rose, TW Leigh Journal of consumer research 20 (1), 1-23, 1993 | 1922 | 1993 |
The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption TW Leigh, C Peters, J Shelton Journal of the Academy of Marketing Science 34 (4), 481-493, 2006 | 987 | 2006 |
The attenuating effect of role overload on relationships linking self-efficacy and goal level to work performance. SP Brown, E Jones, TW Leigh Journal of applied psychology 90 (5), 972, 2005 | 457 | 2005 |
Mapping the procedural knowledge of industrial sales personnel: A script-theoretic investigation TW Leigh, PF McGraw Journal of Marketing 53 (1), 16-34, 1989 | 310 | 1989 |
Research priorities in sales strategy and performance TW Leigh, GW Marshall Journal of Personal Selling & Sales Management 21 (2), 83-93, 2001 | 297 | 2001 |
Reliability and validity of conjoint analysis and self-explicated weights: A comparison TW Leigh, DB MacKay, JO Summers Journal of Marketing Research 21 (4), 456-462, 1984 | 267 | 1984 |
Selling in the new millennium: A joint agenda TN Ingram, RW LaForge, TW Leigh Industrial Marketing Management 31 (7), 559-567, 2002 | 259 | 2002 |
A script-theoretic analysis of industrial purchasing behavior TW Leigh, AJ Rethans Journal of Marketing 48 (4), 22-32, 1984 | 227 | 1984 |
CRM in sales-intensive organizations: A review and future directions JF Tanner Jr, M Ahearne, TW Leigh, CH Mason, WC Moncrief Journal of Personal Selling & Sales Management 25 (2), 169-180, 2005 | 191 | 2005 |
An initial evaluation of industrial buyers' impressions of salespersons' nonverbal cues TW Leigh, JO Summers Journal of Personal Selling & Sales Management 22 (1), 41-53, 2002 | 187 | 2002 |
The effect of consumer prejudices on ad processing: Heterosexual consumers' responses to homosexual imagery in ads S Bhat, TW Leigh, DL Wardlow Journal of Advertising 27 (4), 9-28, 1998 | 176 | 1998 |
Assessing the Quality Ranking of the Journal of Advertising, 1986–1997 GM Zinkhan, TW Leigh Journal of Advertising 28 (2), 51-70, 1999 | 155 | 1999 |
Impact of salesperson attraction on sales managers’ attributions and feedback TE DeCarlo, TW Leigh Journal of Marketing 60 (2), 47-66, 1996 | 139 | 1996 |
Role Portrayals of Women in Advertising-Cognitive Responses and Advertising Effectiveness TW Leigh, AJ Rethans, TR Whitney Journal of Advertising Research 27 (5), 54-63, 1987 | 126 | 1987 |
Do feelings of success mediate sales performance-work attitude relationships? SP Brown, WL Cron, TW Leigh Journal of the Academy of Marketing Science 21, 91-100, 1993 | 115 | 1993 |
Augmented retail services: the lifetime value of affection A Taher, TW Leigh, WA French Journal of business research 35 (3), 217-228, 1996 | 108 | 1996 |
The strategic role of the sales force: perceptions of senior sales executives WL Cron, A Baldauf, TW Leigh, S Grossenbacher Journal of the Academy of Marketing Science 42 (5), 471-489, 2014 | 102 | 2014 |
Cognitive selling scripts and sales training TW Leigh Journal of Personal Selling & Sales Management 7 (2), 39-48, 1987 | 99 | 1987 |
Not just a party in the parking lot: An exploratory investigation of the motives underlying the ritual commitment of football tailgaters JM Drenten, C Okleshen Peters, T Leigh, CR Hollenbeck Sport Marketing Quarterly 18 (2), 2009 | 80 | 2009 |