From offline shopping to online shopping in Nigeria: evidence from African emerging economy AO Oloveze, C Ogbonna, E Ahaiwe, PA Ugwu IIM Ranchi journal of management studies 1 (1), 55-68, 2022 | 22 | 2022 |
Salesman’s personality trait and its effect on sales performance: Study of Fast-Moving Consumer Goods (FMCG) in Abia State, Nigeria JE Agodi, EO Ahaiwe, AE Awah Journal of Economics and sustainable development 8 (24), 81-88, 2017 | 16 | 2017 |
Analysis of determinants of brand preference for cosmetics in Abia State, Nigeria EO Ahaiwe, J Onwumere, JE Agodi The International Journal of Business & Management 3 (9), 244, 2015 | 16 | 2015 |
Digital marketing in Nigerian banking industry: An appraisal PC Emeh, EO Ahaiwe, AO Okoro International Journal of Business Administration 8 (4), 79-87, 2019 | 14 | 2019 |
Factors motivating end-users’ behavioural intention to recommend m-health innovation: multi-group analysis AO Oloveze, PA Ugwu, RVO Okonkwo, VC Okeke, K Chukwuoyims, ... Health Economics and Management Review 3 (3), 17-31, 2022 | 13 | 2022 |
The effect of packaging characteristics on brand preference for cosmetics products in Abia State, Nigeria EO Ahaiwe, U Ndubuisi British Journal of Marketing Studies 3 (8), 79-90, 2015 | 11 | 2015 |
Celebrity endorsement in African context: TEARS model approach OU Oteh, AO Oloveze, OL Emeruem, EO Ahaiwe Revista de Gestao 30 (4), 334-347, 2023 | 9 | 2023 |
Electricity Consumption in Nigeria: How Prepaid Metering Influence Consumers’ Experience and Trust towards Electricity Consumption OU Oteh, AO Oloveze, IP Chukwu, CPO Nto, EO Ahaiwe, C Nduka Covenant Journal of Business and Social Sciences, 2020 | 4 | 2020 |
Reverse logistics practices and sales growth of starline nigeria limited, abia state EO Ahaiwe, EE Nwadigoha Nigerian Journal of Management Sciences 22 (1), 2021 | 3 | 2021 |
EFFECT OF FRONTLINE FUNCTIONALITY ON CUSTOMER PATRONAGE OF FOUR STAR HOTELS IN PORT HARCOURT RIVERS STATE; NIGERIA. EE NWADIGOHA, EO AHAIWE Nigerian Journal of Management Sciences Vol 22 (1), 2021 | 3 | 2021 |
Advertising media regulation and sale of herbal medicines in Nigeria: Implication for public health and safety EO Ahaiwe RSU Journal of Strategic and Internet Business 4 (2), 612-631, 2019 | 2 | 2019 |
Analysis of the Perception of Nigeria Consumers towards Made-In-China Electronics and Mobile Phones EO Ahaiwe, EE Iheaka, U Ndubuisi The International Journal of Business & Management 3 (9), 89, 2015 | 2 | 2015 |
EFFECT OF BANK CUSTOMERS’PRIVACY CONCERN ON INTENTION TO ADOPT OPEN BANKING AO OLOVEZE Nigerian Journal of Management Sciences Vol 24 (2b), 2023 | 1 | 2023 |
THE EFFECT OF COVID-19 AND SUSTAINABILITY MARKETING OF FAST FOOD INDUSTRIES IN RIVERS STATE; SOUTH-SOUTH NIGERIA EE Nwadigoha, EO Ahaiwe BOOK OF PROCEEDINGS, 200, 2020 | 1 | 2020 |
Effect of Psychographic Variables on Consumers’ Preference for Cosmetics in Abia state, Nigeria EO Ahaiwe, JE Agodi European Journal of Business and Social Sciences 4 (5), 88-96, 2015 | 1 | 2015 |
Effect of integrated marketing communications in driving new product diffusion and adoption: A case of Hypo Bleach in Aba Metropolis of Abia State, Nigeria EE Iheaka, MS Njoku, EO Ahaiwe European Journal of Business and Social Sciences 4 (05), 157-164, 2015 | 1 | 2015 |
Effect of Perceived Convenience and Perceived Trust on Facebook Marketplace Patronage in Nigeria NCP Ahaiwe E. O, Nwachukwu Chima UNIZIK Journal of Marketing (UJofM) 1 (1), 50-65, 2024 | | 2024 |
The role of relationship marketing in generating customer satisfaction in banking sector AEO Ahamefula Chinwe Joy QUARTERLY JOURNAL OF CONTEMPORARY RESEARCH 10 (1), 2022 | | 2022 |
ENTREPRENEURIAL EDUCATION AND SMES’DEVELOPMENT IN ABIA STATE, NIGERIA: THE NEXUS O Ahaiwe Emmanuel, E Nwadighoha Emmanuel INTEGRATING SUSTAINABILITY INTO MANAGEMENT EDUCATION IN AFRICA: ISSUES …, 2020 | | 2020 |
FACULTY OF MANAGEMENT SCIENCES RIVERS STATE UNIVERSITY SP Asawo, PH Nkpolu-Oroworukwo | | 2020 |