| Finding disseminators via electronic word of mouth message for effective marketing communications T Bao, TS Chang Decision Support Systems 67, 21-29, 2014 | 153 | 2014 |
| International diffusion of embodied and disembodied technology: A network analysis approach HY Shih, TLS Chang Technological Forecasting and Social Change 76 (6), 821-834, 2009 | 102 | 2009 |
| Cultivating global experience curve advantage on technology and marketing capabilities T Chang International Marketing Review 13 (6), 22-42, 1996 | 81 | 1996 |
| Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from multiple earned media T Bao, TS Chang Decision Support Systems 67, 1-8, 2014 | 66 | 2014 |
| Competitive Strategies of Taiwanese PC Firms in Their Internationalization Process T Chang, PD Grub Journal of Global Marketing 6 (3), 5-28, 1993 | 65 | 1993 |
| A holistic framework of e-business strategy: the case of Haier in China PP Li, ST Chang Journal of Global Information Management (JGIM) 12 (2), 44-62, 2004 | 47 | 2004 |
| Formulating adaptive marketing strategies in a global industry T Chang International Marketing Review 12 (6), 5-18, 1995 | 44 | 1995 |
| How to succeed in e‐business by taking the Haier Road: Formulating e‐business strategy through network building T Steven Chang, P Ping Li Competitiveness Review: An International Business Journal 13 (2), 34-45, 2003 | 33 | 2003 |
| Enhancing corporate reputation for market expansion in China: customer orientation and the mediating effect of product and service quality TS Chang, W Zhu Journal of Strategic Marketing 19 (02), 153-170, 2011 | 32 | 2011 |
| The product and timing effects of eWOM in viral marketing TT Bao, TS Chang International Journal of Business 21 (2), 99, 2016 | 27 | 2016 |
| International collaboration of law firms: Modes, motives and advantages TLS Chang, CM Chuang, WS Jan Journal of World Business 33 (3), 241-262, 1998 | 25 | 1998 |
| The characteristics and business impact of children’s electronic word of mouth in marketing communications T Bao, TS Chang, AJ Kim, SH Moon International Journal of Advertising 38 (5), 731-759, 2019 | 16 | 2019 |
| The competitive strategies of firms in their internationalization process--the case of Taiwanese firms in the information industry T Chang The George Washington University, 1990 | 15 | 1990 |
| The internationalization and capital structure of taiwanese multinationals C Cheng-Min, C Tung-Lung, PP Li American Asian Review 17 (4), 51, 1999 | 6 | 1999 |
| The Asian paradox of miracle and debacle: an exploratory study P Ping Li, T Chang Asian Financial Crisis Financial, Structural and International Dimensions …, 2001 | 5 | 2001 |
| Timing effects of opinion leader's electronic word of mouth T Bao, TLS Chang International Journal of Internet Marketing and Advertising 12 (1), 69-90, 2018 | 4 | 2018 |
| Entry and marketing strategies of FDI firms in China TS Chang Chapters, 2006 | 4 | 2006 |
| Trade Size and the Cross Section of Stock Returns: Informed versus Noise Traders in the Chinese Growth Enterprise Market. Z Zhang, TS Chang International Journal of Business 19 (4), 323, 2014 | 2 | 2014 |
| Factors Influencing Technology Acquisition Decisions of Recipient Pharmaceutical Firms in Taiwan CM Chuang, T Chang American Asian Review 11 (Spring), 88-111, 1993 | 2 | 1993 |
| Exploring the national role and position of international technology diffusion: A technological embeddedness perspective HC Huang, TH Ke, HY Shih, TLS Chang Proceedings of PICMET'14 Conference: Portland International Center for …, 2014 | 1 | 2014 |
Tong (Tony) BaoAssociate Professor of Marketing, Long Island University, Post Campus在 liu.edu 的电子邮件经过验证
