| From slum tourism to smiley selfies: The role of social identity strength in the consumption of morally ambiguous experiences J Von Schuckmann, LSG Barros, RS Dias, EB Andrade Journal of Consumer Psychology 28 (2), 192-210, 2018 | 34 | 2018 |
| Hope, perceived financial risk and propensity for indebtedness L Barros, D Botelho BAR-Brazilian Administration Review 9, 454-474, 2012 | 32 | 2012 |
| Sarcastic or assertive: How should brands reply to consumers’ uncivil comments on social media in the context of brand activism? JM Batista, LSG Barros, FV Peixoto, D Botelho Journal of interactive marketing 57 (1), 141-158, 2022 | 20* | 2022 |
| A Influência do Constrangimento do Consumidor no Processo de Compra G Isabella, L Barros, JA Mazzon Revista de Administração Contemporânea 19 (5), 626-648, 2015 | 15* | 2015 |
| Why do voters choose corrupt candidates? The role of ideology on cognitive mechanisms L Barros, R Goldszmidt, C Pereira International Journal of Public Opinion Research 32 (4), 676-692, 2020 | 11 | 2020 |
| Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition M Costa Filho, DN Rafael, LSG Barros, E Mesquita Journal of Business Research 156, 113538, 2023 | 10 | 2023 |
| From visitors to donors: how and why funding rates vary over time in all-or-nothing noninvestment crowdfunding projects LSG Barros, C Zucco Jr, EB Andrade, MS Brogliato Journal of the Association for Consumer Research 5 (1), 117-127, 2020 | 9* | 2020 |
| Envolvimento e Percepção dos Consumidores em Relação a Marcas Reposicionadas F SZYLIT, G ISABELLA, LSG BARROS Revista de Administração da UFSM, 2018 | 6 | 2018 |
| The deviation game: Can deviation from standard beauty become appealing? An age perspective MR Goia, MB De Lima, LSG Barros Revista Brasileira de Marketing 17 (4), 459-471, 2018 | 3 | 2018 |
| The more tangible the better? Assessing the different forms of tangibility on donations L Barros, J Von Schuckmann, F Araujo CLAV 2019, 2019 | 2 | 2019 |
| Paulo Henrique Fogaça de Barros1, Caroline Petersen da Costa Ferreira2, Bruno de Lucia Hernani3, Camila Scivoletto Borges4, Iron Pires de Abreu Neto5, João Nathanael Lima … PHF Barros, CPC Ferreira, BL Hernani, CS Borges Rev Med (São Paulo) 101 (1), 1-5, 2022 | 1 | 2022 |
| Valor percebido, satisfação e confiança como determinantes da lealdade: um estudo no segmento de bancos de varejo ES Parente | 1 | 2011 |
| Short-and Long-Term Effects of Incentives on Prosocial Behavior: The Case of Ride Vouchers to a Blood Collection Agency CM Ferreira, Y Vieites, R Goldszmidt, LSG Barros, EB Andrade Social Science & Medicine, 117019, 2024 | | 2024 |
| When and Why Are Consumers Willing To Help For-Profit Companies in Distress?: The Corporate Vulnerability Appeal: Conditions that Drive Its Effectiveness LSG Barros, FD Abrantes-Braga, CB Chammas, M Costa Filho Journal of Advertising Research 63 (3), 290-308, 2023 | | 2023 |
| I Want to Pay more But I Don’t Remember What You Just Said: Augmented Reality Effects on Attitude, Willingness to Pay and Memory Recall JM Batista, ASM Kamiya, D Botelho, LSG Barros CLAV 2020, 2020 | | 2020 |
| What should I do? The role of reciprocity and social norms on gift choices DM de Andrade, LSG Barros Revista Brasileira de Marketing 18 (3), 26-52, 2019 | | 2019 |
| Estruturas Organizacionais e de Marketing: O que Acontece Quando O Novo Segmento é de Consumidores De Baixa Renda LSG BARROS, G ISABELLA Revista de Administração do Gestor 3, 36-48, 2013 | | 2013 |
| Estratégia de marketing-A esperança como motor de endividamento L Barros, D Botelho Anuário de Pesquisa GVPesquisa, 2012 | | 2012 |
| A Influência da Apresentação do Preço na Avaliação do Consumidor: o Efeito Pennies-a-Day no Contexto de Consumo Brasileiro LSG BARROS, AH KLIEMANN EMA - Encontro de Marketing da Anpad, 2010, Florianópolis. Anais EMA, 2010 | | 2010 |
| EMBARRASSMENT: A NOVEL TWIST ON A FAMILIAR EMOTION J von Schuckmann, LSG Barros, GE Donnelly, M Bertini | | |
Delane BotelhoMarketing Professor, EAESP-Fundação Getulio Vargas-SP在 fgv.br 的电子邮件经过验证
