Pay what you want: A new participative pricing mechanism JY Kim, M Natter, M Spann Journal of Marketing 73 (1), 44-58, 2009 | 631 | 2009 |
Handelsmarketing L Müller-Hagedorn, M Natter Kohlhammer, 2011 | 587* | 2011 |
Understanding a firm's openness decisions in innovation W Drechsler, M Natter Journal of Business Research 65 (3), 438-445, 2012 | 343 | 2012 |
Decomposing the effects of online customer reviews on brand, price, and product attributes DS Kostyra, J Reiner, M Natter, D Klapper International Journal of Research in Marketing 33 (1), 11-26, 2016 | 327 | 2016 |
How storefront displays influence retail store image B Cornelius, M Natter, C Faure Journal of Retailing and Consumer Services 17 (2), 143-151, 2010 | 180 | 2010 |
Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation H Hruschka, M Natter European Journal of Operational Research 114 (2), 346-353, 1999 | 174 | 1999 |
A dynamic segmentation approach for targeting and customizing direct marketing campaigns T Reutterer, A Mild, M Natter, A Taudes Journal of Interactive Marketing 20 (3‐4), 43-57, 2006 | 137 | 2006 |
Real world performance of choice-based conjoint models M Natter, M Feurstein European Journal of Operational Research 137 (2), 448-458, 2002 | 123 | 2002 |
Combining socio-demographic and logistic factors to explain the generation and collection of waste paper H Bach, A Mild, M Natter, A Weber Resources, Conservation and Recycling 41 (1), 65-73, 2004 | 117 | 2004 |
Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing M Natter, T Reutterer, A Mild, A Taudes Marketing Science 26 (4), 576-583, 2007 | 112 | 2007 |
Improving marketing's contribution to new product development W Drechsler, M Natter, PSH Leeflang Journal of Product Innovation Management, 2013 | 100 | 2013 |
A cross-national investigation into the marketing department's influence within the firm: Toward initial empirical generalizations P C. Verhoef, PSH Leeflang, J Reiner, M Natter, W Baker, A Grinstein, ... Journal of international marketing 19 (3), 59-86, 2011 | 98 | 2011 |
Sampling, discounts or pay-what-you-want: Two field experiments JY Kim, M Natter, M Spann International Journal of Research in Marketing 31 (3), 327-334, 2014 | 89 | 2014 |
Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality AM Ozimec, M Natter, T Reutterer Journal of Marketing 74 (6), 94-110, 2010 | 89 | 2010 |
The effect of incentive schemes and organizational arrangements on the new product development process M Natter, A Mild, M Feurstein, G Dorffner, A Taudes Management Science 47 (8), 1029-1045, 2001 | 83 | 2001 |
Kish: Where customers pay as they wish JY Kim, M Natter, M Spann Review of Marketing Science 8 (2), 13-18, 2010 | 79 | 2010 |
Practice Prize Report—Planning New Tariffs at tele. ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool M Natter, A Mild, U Wagner, A Taudes Marketing Science 27 (4), 600-609, 2008 | 71 | 2008 |
Collaborative filtering or regression models for Internet recommendation systems? A Mild, M Natter Journal of Targeting, Measurement and Analysis for Marketing 10 (4), 304-313, 2002 | 70 | 2002 |
Do Mystery Shoppers Really Predict Customer Satisfaction and Sales Performance? G Blessing, M Natter Journal of Retailing, 2019 | 66 | 2019 |
Voluntary market payments: Underlying motives, success drivers and success potentials M Natter, K Kaufmann Journal of Behavioral and Experimental Economics 57, 149-157, 2015 | 66 | 2015 |