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Sabitha Sudarshan
Sabitha Sudarshan
在 utexas.edu 的电子邮件经过验证
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Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
JA Lee, S Sudarshan, KL Sussman, LF Bright, MS Eastin
International Journal of Advertising 41 (1), 78-100, 2022
1942022
How 360-degree video influences content perceptions and environmental behavior: The moderating effect of environmental self-efficacy
J Oh, S Sudarshan, E Jin, S Nah, N Yu
Science Communication 42 (4), 423-453, 2020
562020
Can liking, commenting, and sharing enhance persuasion? The interaction effect between modality interactivity and agency affordances on smokers’ quitting intentions
J Oh, H Kang, S Sudarshan, JA Lee
Health communication 35 (13), 1593-1604, 2020
162020
Does 360-degree video enhance engagement with global warming?: The mediating role of spatial presence and emotions
J Oh, E Jin, S Sudarshan, S Nah, N Yu
Environmental Communication 15 (6), 731-748, 2021
152021
Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage
D Murthy, S Sudarshan, JA Lee, C Ghosh, P Shah, WJ Xiao, I Arora, ...
Big Data & Society 7 (2), 2053951720949564, 2020
92020
Source interactivity enhances sense of community and reduces psychological reactance: Effects of the like button on smoking message evaluations and attitudes
J Oh, GS Khoo, JA Lee, S Sudarshan
Journal of Health Communication 26 (7), 501-513, 2021
72021
Serendipity enhances user engagement and sociality perception: the combinatory effect of serendipitous movie suggestions and user motivations
J Oh, S Sudarshan, JA Lee, N Yu
Behaviour & Information Technology 41 (11), 2324-2341, 2022
62022
Is your influence worth it?: an empirical model of Social Media Influencer Capital and its effect on influencer marketing
S Sudarshan
2021
EXPLORATION OF CONSUMERS'MOTIVES FOR FOLLOWING SOCIAL MEDIA INFLUENCERS ON INSTAGRAM AND THE ROLE OF MATERIALISM
JA Lee, S Sudarshan, KL Sussman, LF Bright, MS Eastin
American Academy of Advertising. Conference. Proceedings (Online), 104-104, 2021
2021
Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage
A Acker, C Unger, I Arora, WJ Xiao, P Shah, C Ghosh, JA Lee, ...
2020
32 Crisis communication and sport: the organization, the players, and the fans
N Brown-Devlin, S Sudarshan
Communication and Sport, 579, 0
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