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Sofia Kousi
Sofia Kousi
Assistant Professor, Nova SBE
在 novasbe.pt 的电子邮件经过验证 - 首页
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引用次数
引用次数
年份
Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry
D Hoang, S Kousi, LF Martinez
Electronic Commerce Research 23 (3), 1401-1428, 2023
132023
Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness
S Kousi, G Halkias, F Kokkinaki
Psychology & Marketing 40 (8), 1634-1645, 2023
122023
Revisiting a model of customer engagement cycle: a systematic review
D Hoang, S Kousi, LF Martinez, S Kumar
The Service Industries Journal 43 (9-10), 579-617, 2023
72023
Online customer engagement in the aftermath of covid-19: opportunities for the luxury industry
D Hoang, S Kousi, LF Martinez
Digital Marketing & eCommerce Conference, 259-266, 2022
42022
Happy to Have and Happy to Do: The Role of Self-Expression (A) symmetry in Material and Experiential Purchases
G Halkias, S Kousi, H Baumgartner
Advances in Consumer Research 48, 381-382, 2020
12020
Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness (vol 40, pg 1634, 2023)
S Kousi, G Halkias, FK Kokkinaki
PSYCHOLOGY & MARKETING 41 (2), 442-442, 2024
2024
Cashier-Free Supermarkets and Consumer Emotions
S Kousi, G Naselli
EXTENDING BOUNDARIES, 47, 2022
2022
Bienestar y felicidad en el entorno laboral
MC Domenech, DD Dargin, I Gaitán, L Guillén, S Kousi, M Las Heras, ...
2021
El bienestar delos empleados 2.0
S Kousi, S Sim
Harvard Deusto business review, 40-42, 2021
2021
Having and Doing: Self-expression Asymmetries Drive Happiness Across Experiential and Material Purchases
G Halkias, S Kousi
JCR/IJRM Author Development Workshop, 2020
2020
Customer behaviour and experience through a new concept of grocery shopping
G Naselli
PQDT-Global, 2020
2020
Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity
G Halkias, S Kousi, M Micevski
Proceedings of the 2019 International Conference on Research in Advertising …, 2019
2019
The contribution of experiential and material purchases to happiness: expanding the experience recommendation
S Kousi
Οικονομικό Πανεπιστήμιο Αθηνών. Σχολή Διοίκησης Επιχειρήσεων. Τμήμα …, 2018
2018
12-E: The Impact of Purchase Motivation on Happiness: Experiential and Material Purchases
S Kousi, F Kokkinaki, S Drakopoulos, C Krampe, N Gier, P Kenning, ...
ACR North American Advances, 2017
2017
HAPPINESS AND THE ASYMMETRIC MOTIVATION BEHIND EXPERIENTIAL AND MATERIAL PURCHASES
S Kousi, F Kokkinaki
Global Marketing Conference, 1365-1370, 2016
2016
The Asymmetric Nature and Motivation of Experiential and Material Purchases, and Their Impact on Happiness
S Kousi, F Kokkinaki
Advances in Consumer Research 44, 516-517, 2016
2016
A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics.
S Kousi
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