| A market-oriented approach to responsibly managing information privacy concerns in direct marketing S Dolnicar, Y Jordaan Journal of advertising 36 (2), 123-149, 2007 | 158 | 2007 |
| Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre Y Jordaan, MN Simpson Journal of Consumer Sciences 34, 2006 | 130 | 2006 |
| Integrated marketing communication: a contemporary approach F Du Plessis, N Van Heerden, G Cook Van Schaik Publishers, 2011 | 94 | 2011 |
| A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution M Wiese, N Van Heerden, Y Jordaan, E North Southern African Business Review 13 (1), 39-60, 2009 | 81 | 2009 |
| Grasping service marketing Y Jordaan, M Prinsloo Grapevine News, 2001 | 79 | 2001 |
| Online privacy-related predictors of Facebook usage intensity Y Jordaan, G Van Heerden Computers in Human Behavior 70, 90-96, 2017 | 71 | 2017 |
| The role of demographics in students' selection of higher education institutions M Wiese, CH Van Heerden, Y Jordaan Acta Commercii 10 (1), 150-163, 2010 | 71 | 2010 |
| Advertising credibility across media channels: perceptions of Generation Y consumers Y Jordaan, L Ehlers, JM Grove Communicare: Journal for Communication Sciences in Southern Africa 30 (1), 1-20, 2011 | 46 | 2011 |
| Protecting consumer privacy in the company's best interest S Dolnicar, Y Jordaan Australasian Marketing Journal 14 (1), 39-61, 2006 | 36 | 2006 |
| The portrayal of women in South African television commercials T Holtzhausen, Y Jordaan, EJ North Southern African Business Review 15 (3), 167-183, 2011 | 29 | 2011 |
| An econometric analysis of the determinants impacting on businesses in the tourism industry JH Eita, AC Jordaan, Y Jordaan Academic Journals, 2011 | 29 | 2011 |
| Comparing levels of career indecision among selected honours degree students at the University of Pretoria Y Jordaan, C Smithard, E Burger Meditari: Research Journal of the School of Accounting Sciences 17 (2), 85-100, 2009 | 29 | 2009 |
| Content analysis of published articles in the South African Journal of Economic and Management Sciences Y Jordaan, M Wiese, K Amade, E De Clercq South African Journal of Economic and Management Sciences 16 (4), 435-451, 2013 | 23 | 2013 |
| The role of ethnicity in the higher education institution selection process Y Jordaan, M Wiese South African Journal of Higher Education 24 (4), 538-554, 2010 | 21 | 2010 |
| The role of higher education and industry in supporting career goals and decision making Y Jordaan Industry and higher education 23 (5), 379-390, 2009 | 20 | 2009 |
| The relationship between individual-level culture and consumer decision-making styles through consumer involvement JI Isaacson, Y Jordaan, G Van Heerden Journal of Retailing and Consumer Services 41, 112-120, 2018 | 17 | 2018 |
| Predictors of consumer attitudes towards SMS advertising M Humbani, T Kotze, Y Jordaan Management Dynamics: Journal of the Southern African Institute for …, 2015 | 17 | 2015 |
| Influencing factors on lecture attendance at a tertiary institution Y Jordaan South African Journal of Higher Education 23 (1), 98-112, 2009 | 16 | 2009 |
| Young adult consumers' media usage and online purchase likelihood Y Jordaan, L Ehlers Journal of Consumer Sciences 37, 2009 | 16 | 2009 |
| Motivators to visit the national zoological gardens of South Africa Y Jordaan, GM Du Plessis AfricaJournals, 2014 | 12 | 2014 |
