| Social dollars in online communities: The effect of product, user, and network characteristics E Park, R Rishika, R Janakiraman, MB Houston, B Yoo Journal of Marketing 82 (1), 93-114, 2018 | 142 | 2018 |
| A model of neutral B2B intermediaries B Yoo, V Choudhary, T Mukhopadhyay Journal of Management Information Systems 19 (3), 43-68, 2002 | 125 | 2002 |
| Electronic B2B marketplaces with different ownership structures B Yoo, V Choudhary, T Mukhopadhyay Management Science 53 (6), 952-961, 2007 | 81 | 2007 |
| A hybrid firm's pricing strategy in electronic commerce under channel migration RJ Kauffman, D Lee, J Lee, B Yoo International Journal of Electronic Commerce 14 (1), 11-54, 2009 | 62 | 2009 |
| Sell by bundle or unit?: Pure bundling versus mixed bundling of information goods W Hui, B Yoo, V Choudhary, KY Tam Decision Support Systems 53 (3), 517-525, 2012 | 49 | 2012 |
| A bibliographic survey of business models, service relationships, and technology in electronic commerce B Yoo, M Jang Electronic Commerce Research and Applications 33, 100818, 2019 | 48 | 2019 |
| Which group do you want to travel with? a study of rating differences among groups on online travel reviews D Ahn, H Park, B Yoo Proceedings of the 18th Annual International Conference on Electronic …, 2016 | 39 | 2016 |
| The optimal number of versions: Why does goldilocks pricing work for information goods? W Hui, B Yoo, KY Tam Journal of Management Information Systems 24 (3), 167-191, 2007 | 39 | 2007 |
| Click-through Rates and Consumer Satisfaction: A Pilot Study Analyzing the Preferences of South Korean Online News Consumers E Kim, K Na, B Yoo, Y Kyung Mathematical Statistician and Engineering Applications 71 (3s), 494-513, 2022 | 37 | 2022 |
| Does fun or freebie increase in-app purchase? Analyzing effects of enjoyment and item experience intention to purchase mobile game contents M Jang, R Lee, B Yoo Information Systems and e-Business Management 19, 439-457, 2021 | 37 | 2021 |
| Economics of shareware: How do uncertainty and piracy affect shareware quality and brand premium? W Hui, B Yoo, KY Tam Decision Support Systems 44 (3), 580-594, 2008 | 34 | 2008 |
| The impact of information in electronic auctions: An analysis of buy-it-now auctions B Yoo, K Ho, KY Tam Proceedings of the 39th Annual Hawaii International Conference on System …, 2006 | 31 | 2006 |
| Is bitcoin a viable E-business?: Empirical analysis of the digital currency’s speculative nature Y Hur, S Jeon, B Yoo | 30 | 2015 |
| Valuation of participation in social gaming K Kim, B Yoo, RJ Kauffman International Journal of Electronic Commerce 18 (2), 11-50, 2013 | 29 | 2013 |
| A Quantitative Assessment Model of Private Information Breach CH Han, SW Chai, BJ Yoo, DH Ahn, CH Park The Journal of Society for e-Business Studies 16 (4), 17-31, 2011 | 29 | 2011 |
| An analysis of popularity information effects: Field experiments in an online marketplace B Yoo, S Jeon, T Han Electronic Commerce Research and Applications 17, 87-98, 2016 | 28 | 2016 |
| Is the daily deal social shopping?: An empirical analysis of customer panel data M Song, E Park, B Yoo, S Jeon Journal of Interactive Marketing 33 (1), 57-76, 2016 | 28 | 2016 |
| A study of sourcing channels for electronic business transactions B Yoo, V Choudhary, T Mukhopadhyay Journal of Management Information Systems 28 (2), 145-170, 2011 | 28 | 2011 |
| Paradox of Information Quality: Do Consumers Pay More for Premium Product Information on E-commerce Sites? M Chung, J Moon, B Yoo, Y Choe AMCIS 2006 Proceedings, 57, 2006 | 28 | 2006 |
| Does popularity decide rankings or do rankings decide popularity? An investigation of ranking mechanism design B Yoo, K Kim Electronic Commerce Research and Applications 11 (2), 180-191, 2012 | 27 | 2012 |
