| Mature relationships: why does relational orientation turn into transaction orientation? KG Pillai, A Sharma Industrial Marketing Management 32 (8), 643-651, 2003 | 223 | 2003 |
| The negative effects of social capital in organizations: A review and extension KG Pillai, GP Hodgkinson, G Kalyanaram, SR Nair International Journal of Management Reviews 19 (1), 97-124, 2017 | 212 | 2017 |
| Methods for studying leadership J Antonakis, CA Schriesheim, JA Donovan, K Gopalakrishna-Pillai, ... The nature of leadership, 48-70, 2004 | 203 | 2004 |
| Consumer trial, continuous use, and economic benefits of a retail service innovation: The case of the personal shopping assistant H Evanschitzky, GR Iyer, KG Pillai, P Kenning, R Schütte Journal of Product Innovation Management 32 (3), 459-475, 2015 | 196 | 2015 |
| Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance P Sharma, NS Davcik, KG Pillai Journal of Business Research 69 (12), 5662-5669, 2016 | 170 | 2016 |
| Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future C Hofacker, I Golgeci, KG Pillai, DM Gligor European Journal of Marketing 54 (6), 1161-1179, 2020 | 149 | 2020 |
| Seeing brands as humans: Development and validation of a brand anthropomorphism scale A Golossenko, KG Pillai, L Aroean International Journal of Research in Marketing 37 (4), 737-755, 2020 | 117 | 2020 |
| Differential moderating effects of strategic and operational reconfiguration on the relationship between open innovation practices and innovation performance OD Ovuakporie, KG Pillai, C Wang, Y Wei Research Policy 50 (1), 104146, 2021 | 111 | 2021 |
| Differential effects of value consciousness and coupon proneness on consumers’ persuasion knowledge of pricing tactics KG Pillai, V Kumar Journal of Retailing 88 (1), 20-33, 2012 | 96 | 2012 |
| Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain DM Gligor, KG Pillai, I Golgeci Journal of Business Research 133, 79-88, 2021 | 91 | 2021 |
| Do parent units benefit from reverse knowledge transfer? SR Nair, M Demirbag, K Mellahi, KG Pillai British Journal of Management 29 (3), 428-444, 2018 | 89 | 2018 |
| Calibration of consumer knowledge of the web KG Pillai, C Hofacker International Journal of Research in Marketing 24 (3), 254-267, 2007 | 78 | 2007 |
| A longitudinal examination of JIT purchasing practices LC Giunipero, K Gopalakrishna Pillai, SN Chapman, RA Clark The International Journal of Logistics Management 16 (1), 51-70, 2005 | 77 | 2005 |
| How brand attribute typicality and consumer commitment moderate the influence of comparative advertising KG Pillai, RE Goldsmith Journal of Business Research 61 (9), 933-941, 2008 | 64 | 2008 |
| The impact of transactional and relational strategies in business markets: An agenda for inquiry A Sharma, KG Pillai Industrial Marketing Management 32 (8), 623-626, 2003 | 60 | 2003 |
| Networks and competitive advantage: a synthesis and extension KG Pillai Journal of Strategic Marketing 14 (2), 129-145, 2006 | 51 | 2006 |
| Consumers' responses to sponsorship by foreign companies Y Meng-Lewis, D Thwaites, K Gopalakrishna Pillai European Journal of Marketing 47 (11/12), 1910-1930, 2013 | 49 | 2013 |
| A firm's capability to calibrate supply chain knowledge—Antecedents and consequences KG Pillai, S Min Industrial Marketing Management 39 (8), 1365-1375, 2010 | 39 | 2010 |
| The effect of social comparison orientation on luxury purchase intentions KG Pillai, SR Nair Journal of Business Research 134, 89-100, 2021 | 38 | 2021 |
| Managers' perceptual errors revisited: The role of knowledge calibration KG Pillai British Journal of Management 21 (2), 299-312, 2010 | 33 | 2010 |
Ronald GoldsmithProfessor of Marketing, Florida State University在 business.fsu.edu 的电子邮件经过验证
