| Insights Into Understanding Sustainable Marketing Management R ASTINI, Y HARWANI, M SOELTON ICCD 4 (1), 244-249, 2022 | 108 | 2022 |
| The implication of trust that influences customers' intention to use mobile banking Y RAMLI, Y HARWANI, M SOELTON, S HARIANI, F USMAN, F ROHMAN The Journal of Asian Finance, Economics and Business 8 (1), 353-361, 2021 | 89 | 2021 |
| Product Innovation Expansion For Msme Groups In Bantarjaya Village Rancabungur-Bogor Y HARWANI, I APRIADI, A Daru, J SIHITE, M SOELTON, YM YUSSOFF ICCD 5 (1), 115-120, 2023 | 87 | 2023 |
| Strategy Of Sales Volume Expansion For Msme Group In Bantarjaya Village, Rancabungur-Bogor D Asih, Y Harwani, Y Ramli, YM Yussoff, ETP Saratian, M Soelton Jurnal Pengabdian Teratai 4 (1), 132-139, 2023 | 84 | 2023 |
| Effect of brand image and perceived price towards purchase decision in Kentucky Fried Chicken (KFC) Y Harwani, SR Pradita Journal of Marketing and Consumer Research 36 (9), 13-23, 2017 | 29 | 2017 |
| The Effect of Product Quality, Price Perception, and Promotion of Purchasing Decisions in Sari Roti in West Jakarta D Angraini, Y Harwani 4th International Conference on Management, Economics and Business (ICMEB …, 2020 | 28 | 2020 |
| Is it traditional or contemporary marketing strategy? A textual cluster analysis@ MercuBuana_Reg A Nugroho, J Sihite Mediterranean Journal of Social Sciences 6 (5), S5, 2015 | 26 | 2015 |
| Insights Into Understanding Sustainable Marketing Management. ICCD, 4 (1), 244-249 R Astini, Y Harwani, M Soelton | 23 | 2022 |
| Keputusan Pembelian Konsumen Gerai Makanan Cepat Saji Ditinjau dari Kualitas Produk, Persepsi Harga dan Iklan Y Harwani, F Fauziyah Business Economic, Communication, and Social Sciences Journal (BECOSS) 2 (3 …, 2020 | 22 | 2020 |
| Is It A Relational Marketing Strategy? Cluster Analysis@ Universitasmercubuanajakarta Facebook Post and Comment A Nugroho, TN Khayati, Y Harwani, J Sihite MIX: Jurnal Ilmiah Manajemen 5 (2), 156040, 2015 | 22 | 2015 |
| The The Effect of Service Quality and Promotion on Purchase Intention Mediated by Trust (Case Study: PT China Taiping Insurance Indonesia) A Buchori, Y Harwani European Journal of Business and Management Research 6 (2), 44-47, 2021 | 16 | 2021 |
| The influence of brand awareness, packaging design and word of mouth on purchase intention Y Harwani, AA Sakinah 4th International Conference on Management, Economics and Business (ICMEB …, 2020 | 14 | 2020 |
| Minat pemilihan perguruan tinggi dan peran kelompok referensi serta komunikasi pemasaran terintegrasi Y Harwani, B Suharjo, R Nurmalina, G Suprayitno MIX: Jurnal Ilmiah Manajemen 8 (2), 186-207, 2018 | 13 | 2018 |
| Security and ease of use effect on customers’ satisfaction shopping in Tokopedia YH Safitri Journal of Resources Development and Management 33, 20-29, 2017 | 11 | 2017 |
| Product Innovation Expansion For Msme Groups In Bantarjaya Village Rancabungur-Bogor. ICCD, 5 (1), 115-120 Y Harwani, I Apriadi, D Asih, J Sihite, M Soelton, Y Yussoff | 10 | 2023 |
| Memahami Peran Ekuitas Merek Sebagai Keunggulan Bersaing Terhadap Pengambilan Keputusan Dalam Pemilihan Perguruan Tinggi Y Harwani Jurnal Manajemen 21 (3), 398-417, 2017 | 10 | 2017 |
| The Promotion, Product and the People of Luxurious Hotel: A Case Study@ hrhbali 2018 A Nugroho, J Sihite, Y Harwani Journal of Tourism, Hospitality and Sports 41, 73-78, 2019 | 9 | 2019 |
| The Marketing Mix Element of the Coffee Shop. A Case Study@ CoffeeBeanIndo Y Harwani, J Sihite European Journal of Business and Management 11 (18), 169-174, 2019 | 8 | 2019 |
| Brand name and customers’ intention Y Harwani, B Suharjo, R Nurmalina, G Suprayitno University of Piraeus. International Strategic Management Association, 2018 | 8 | 2018 |
| The Marketing Mix Element of the Coffee Shop Y Harwani, J Sihite A Case Study@ CoffeeBeanIndo, 2019 | 5 | 2019 |
