Customer experiences in the age of artificial intelligence N Ameen, A Tarhini, A Reppel, A Anand Computers in human behavior 114, 106548, 2021 | 720 | 2021 |
Individual values and motivational complexities in ethical clothing consumption: A means-end approach T Jägel, K Keeling, A Reppel, T Gruber Journal of Marketing Management 28 (3-4), 373-396, 2012 | 284 | 2012 |
Online community: enhancing the relationship marketing concept through customer bonding I Szmigin, L Canning, AE Reppel International journal of service industry management 16 (5), 480-496, 2005 | 261 | 2005 |
Designing and conducting online interviews to investigate interesting consumer phenomena T Gruber, I Szmigin, AE Reppel, R Voss Qualitative Market Research: An International Journal 11 (3), 256-274, 2008 | 171 | 2008 |
Understanding the characteristics of effective professors: The student's perspective T Gruber, A Reppel, R Voss Journal of Marketing for Higher Education 20 (2), 175-190, 2010 | 129 | 2010 |
Internet community bonding: The case of macnews. de I Szmigin, AE Reppel European Journal of Marketing 38 (5/6), 626-640, 2004 | 116 | 2004 |
Investigating the influence of professor characteristics on student satisfaction and dissatisfaction: A comparative study T Gruber, A Lowrie, GH Brodowsky, AE Reppel, R Voss, IN Chowdhury Journal of Marketing Education 34 (2), 165-178, 2012 | 97 | 2012 |
The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research AE Reppel, I Szmigin, T Gruber Journal of Product & Brand Management 15 (4), 239-249, 2006 | 95 | 2006 |
Which classroom service encounters make students happy or unhappy? Insights from an online CIT study R Voss, T Gruber, A Reppel International Journal of Educational Management 24 (7), 615-636, 2010 | 78 | 2010 |
Complaint management expectations: An online laddering analysis of small versus large firms SC Henneberg, T Gruber, A Reppel, B Ashnai, P Naudé Industrial Marketing Management 38 (6), 584-598, 2009 | 69 | 2009 |
Macromarketing pedagogy: Empowering students to achieve a sustainable world S Shapiro, S Beninger, C Domegan, A Reppel, J Stanton, F Watson Journal of Macromarketing 41 (1), 104-115, 2021 | 43 | 2021 |
Analysing the preferred characteristics of frontline employees dealing with customer complaints: A cross‐national Kano study T Gruber, I Abosag, AE Reppel, I Szmigin The TQM Journal 23 (2), 128-144, 2011 | 39 | 2011 |
Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction T Gruber, A Reppel, I Szmigin, R Voss Qualitative Market Research: An International Journal 11 (4), 400-413, 2008 | 37 | 2008 |
Complaint resolution management expectations in an asymmetric business‐to‐business context T Gruber, SC Henneberg, B Ashnai, P Naudé, A Reppel Journal of Business & Industrial Marketing 25 (5), 360-371, 2010 | 36 | 2010 |
Consumer-managed profiling: a contemporary interpretation of privacy in buyer–seller interactions AE Reppel, I Szmigin Journal of Marketing Management 26 (3-4), 321-342, 2010 | 28 | 2010 |
Service recovery in higher education: does national culture play a role? T Gruber, IN Chowdhury, AE Reppel Journal of Marketing Management 27 (11-12), 1261-1293, 2011 | 25 | 2011 |
Teaching what society needs:“Hacking” an introductory marketing course with sustainability and macromarketing F Watson, J Stanton, S Beninger, C Domegan, A Reppel, S Shapiro Journal of Marketing Education 44 (3), 375-389, 2022 | 22 | 2022 |
A cross-cultural comparison of business complaint management expectations SC Henneberg, T Gruber, A Reppel, P Naudé, B Ashnai, F Huber, ... Journal of Marketing Theory and Practice 23 (3), 254-271, 2015 | 22 | 2015 |
Reflections on Sustainable Enterprise A Macromarketing Approach for Macromarketing Education AE Reppel Journal of Macromarketing 32 (4), 397-403, 2012 | 21 | 2012 |
Shouting on social media? A borderscapes perspective on a contentious hashtag B Cappellini, O Kravets, A Reppel Technological Forecasting and Social Change 145, 428-437, 2019 | 17 | 2019 |