| Effect of cognitive engagement on the development of brand love in a hotel context M Shin, KJ Back Journal of Hospitality & Tourism Research 44 (2), 328-350, 2020 | 67 | 2020 |
| Integrating technology to service innovation: Key issues and future research directions in hospitality and tourism M Lee, J Ahn, M Shin, W Kwon, KJ Back Journal of Hospitality and Tourism Technology 12 (1), 19-38, 2021 | 39 | 2021 |
| Enhancing customer-brand relationship by leveraging loyalty program experiences that foster customer-brand identification M Shin, KJ Back, CK Lee, YS Lee International Journal of Contemporary Hospitality Management 32 (12), 3991-4016, 2020 | 32 | 2020 |
| Integrating the reviewers’ and readers’ perceptions of negative online reviews for customer decision-making: a mixed-method approach SY Kwak, M Shin, M Lee, KJ Back International Journal of Contemporary Hospitality Management 35 (12), 4191-4216, 2023 | 12 | 2023 |
| The Loyalty Program for Our Self-Esteem: The Role of Collective Self-Esteem in Luxury Hotel Membership Programs M Shin, KJ Back, CK Lee, YS Lee Cornell Hospitality Quarterly 63 (1), 19-32, 2021 | 12 | 2021 |
| The luxury of doing nothing: inferring luxury from idleness display in travel setting M Shin, KJ Back Journal of Travel & Tourism Marketing 37 (4), 409-417, 2020 | 11 | 2020 |
| Connecting nature with luxury service M Shin, RH Lee, JE Min, TS Legendre Psychology & Marketing 40 (2), 300-316, 2023 | 6 | 2023 |
| Effect of customers’ subjective knowledge on accepting ESG (environmental, social, governance) activities in the hospitality industry YN Park, M Shin Journal of Travel & Tourism Marketing 41 (1), 51-67, 2024 | 4 | 2024 |
| The Effect of Loyalty Program Experiences on Hotel Customers’ Brand Love: Social Identity Theory Perspective M Shin University of Houston, 2020 | 3 | 2020 |
| Unplanned purchases of luxury goods and experiences YH Hwang, M Shin, S Kim Journal of Hospitality & Tourism Research, 10963480231168679, 2023 | 2 | 2023 |
| Effects of Cognitive Engagement In The Development of Brand Loyalty and Brand Love in Hotel Context M Shin, KJ Back 2018 Global Marketing Conference at Tokyo, 1070-1071, 2018 | 2 | 2018 |
| When life gives you lemons, make lemonade: post-COVID marketing strategy to motivate travel by triggering traveler’s inaction regret M Shin Asia Pacific Journal of Tourism Research 27 (9), 940-953, 2022 | 1 | 2022 |
| CAUS: A Dataset for Question Generation based on Human Cognition Leveraging Large M Shin, D Kim, JK Ryu Proceedings of the Annual Meeting of the Cognitive Science Society, 46 (0), 2024 | | 2024 |
| A cross-country study of gambling fallacies: South Korea, USA, and Switzerland KJ Back, CK Lee, M Shin International Journal of Tourism and Hospitality Research 36 (10), 5-15, 2022 | | 2022 |
Ki Joon BackUniversity of houston在 uh.edu 的电子邮件经过验证
