| Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico JA Flecha Ortiz, MA Santos Corrada, E Lopez, V Dones Media International Australia 178 (1), 168-181, 2021 | 77 | 2021 |
| Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intention JA Flecha-Ortiz, V Feliberty-Lugo, M Santos-Corrada, E Lopez, V Dones Journal of Interactive Advertising 23 (2), 114-127, 2023 | 13 | 2023 |
| Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca MM Santos-Corrada, JA Flecha, E Lopez, V Dones Estudios Gerenciales 35 (152), 259-270, 2019 | 13 | 2019 |
| Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent JAF Ortiz, M De Los M. Santos Corrada, E Lopez, V Dones, VF Lugo Journal of Brand Management 30 (6), 535-549, 2023 | 12 | 2023 |
| The gratifications of ephemeral marketing content, the use of Snapchat by the millennial generation and their impact on purchase motivation E Lopez, JA Flecha-Ortiz, M Santos-Corrada, V Dones Global Business Review, 09721509211005676, 2021 | 9 | 2021 |
| The maritime laws of the United States of America and their impact in Puerto Rico's current economy NE Cruz, M Ortiz, VA Dones, E Ortiz, P Campus Inter Metro Business Journal Spring 10 (1), 18-26, 2014 | 9 | 2014 |
| Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase V Dones, JA Flecha, M Santos Corrada, E López ESIC Market Economics and Business Journal 49 (3), 501-516, 2018 | 8 | 2018 |
| Risk Communication. The Media Content effect on Brain Drain: The Case of Puerto Rico. J Flecha, M Ortiz, V Dones Communication & society 30 (3), 2017 | 7 | 2017 |
| The role of organizational resilience in SME service innovation and value cocreation E Lopez, JA Flecha-Ortiz, M Santos-Corrada, V Dones Journal of Services Marketing 38 (4), 443-459, 2024 | 5 | 2024 |
| Consumidores Millennials: las gratificaciones a través del uso de Snapchat y su impacto a motivaciones impulsivas de compra V Dones, JA Flecha, MDLMS Corrada, E López Esic market 49 (161), 517-532, 2018 | 3 | 2018 |
| Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent JA Flecha Ortiz, M Santos Corrada, S Perez, V Dones, LH Rodriguez International Journal of Consumer Studies 48 (1), e12990, 2024 | 2 | 2024 |
| Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19 V Dones, J Flecha-Ortiz, M Santos-Corrada, E Lopez International Journal of Pharmaceutical and Healthcare Marketing 17 (3), 380-404, 2023 | 2 | 2023 |
| Millennials: as vantagens geradas pelo uso do snapchat e seu impacto na interação com o conteúdo da marca MM Santos-Corrada, JA Flecha, E Lopez, V Dones Estudios Gerenciales 35 (152), 259-270, 2019 | | 2019 |
| Millenials: the gratifications generated using snapchat and its impact on the interaction with brand content MM Santos-Corrada, JA Flecha, E Lopez, V Dones Estudios Gerenciales 35 (152), 259-270, 2019 | | 2019 |
Jose A FlechaUAGM在 uagm.edu 的电子邮件经过验证
Jose A FlechaUAGM在 uagm.edu 的电子邮件经过验证
Maria Santos-CorradaProfessor of marketing, Universidad de Puerto Rico, Recinto Río Piedras在 upr.edu 的电子邮件经过验证