| PERCEPTUAL MAPPING OF CONSUMERS: A CORRESPONDENCE ANALYSIS APPROACH TOWARDS CONSUMERS OF LEATHER PRODUCTS IN CALCUTTA, INDIA PR Bhattacharyya, S Dasgupta AFBE JOURNAL 7, 91, 2014 | 5 | 2014 |
| Factors Influencing Consumer Preferences for Over–The-Counter (OTC) Allopathic Medicine. A Bhowmick, PR Bhattacharyya The ICFAI University, 2020 | 3 | 2020 |
| How Packaging Influences Consumers’ Purchase Decision: An Introspection PR Bhattacharyya, J Das BVIMR 2, 2018 | 3 | 2018 |
| Factors Responsible for Choice of FMCG Products: A Case Study of the Consumers of Dental Care Products PR Bhattacharyya, S Mazumdar Indian Journal of Marketing 39 (8), 2009 | 2 | 2009 |
| Effect of Attitude-Behavior Gap and its Repercussion on Purchasing Green Vehicles to Support Sustainable Consumption: Perspectives from India SP Maitra, PR Bhattacharyya Academy of Marketing Studies Journal 27 (2), 1-19, 2023 | | 2023 |
| BLENDED MODE AS AN ALTERNATIVE SOLUTION TOWARDS SUSTAINABLE GROWTH AND DEVELOPMENT: AN EXPLORATORY STUDY USING MULTILAYER PERCEPTRON MODEL SP Maitra, PR Bhattacharyya, GS Bapat Academy of Marketing Studies Journal 26 (1), 1-12, 2022 | | 2022 |
| Opportunities and Operational Challenges for Indian MSME’s in the New Normal: A Triangulation Effect K Dey, PR Bhattacharyya, S Banerjee Institute of Economic Development & Social Researches, 2020 | | 2020 |
| Understanding Consumer Preferences for durable products with reference to Paint Industry PR Bhattacharyya, W Akram Reinventing Module for Finance and Business Management 1, 430-440, 2014 | | 2014 |
| SERVPERF vs SERVQUAL: A Comparison of Indian B-Schools from the Survival Perspective PR Bhattacharyya International Conference on Infrastructure and Management, 2013 | | 2013 |
| Evaluation of Competitive Strategies for Sustained Competitive Advantage PR Bhattacharyya, S Chirantan Global Journal of Contemporary Management 3, 2013 | | 2013 |
| Financial Ethics: Whether Prevalent or Not? PR Bhattacharyya, S Saxena Management of Innovation & Supply Chain Strategies, 2013 | | 2013 |
| ACADEMIC QUALITY EXCELLENCE OF B-SCHOOLS: AN ANALYTICAL STUDY PR Bhattacharyya, S Mondal AFBE 2013 CONFERENCE PAPERS (CBS), 190, 2013 | | 2013 |
| Identifying The Key Predictors for Student Satisfaction : A Case Study of Business Schools in Dehradun PR Bhattacharyya, TN Shaw, AK Tiwari GITAM Journal of Management 9 (4), 2011 | | 2011 |
| Reasons Leading to Perceptual Change in Consumer Behaviour for Retail Industries in Kolkata PR Bhattacharyya, S Laha, S Saha GITAM Journal of Management , July - September 2011, 9 (3), 2011 | | 2011 |
| Responsible Factors for Decline of an Organized Retail Sector: A Case Study of Samabayika in West Bengal PR Bhattacharyya, S Laha Indian Journal of Marketing 40 (1), 53-60, 2010 | | 2010 |
| Business Potential of India In A Global Scenario: A Case Study Of Cellular Industry SB Chaudhuri, PR Bhattacharyya National Conference on Management, 2009 | | 2009 |
| Role of Service Quality in Microfinance In The Indian Context PR Bhattacharyya, S Bhattacharyya Financial Sector: Contemporary Issues, 2008 | | 2008 |
| An Introspection Into The Advertising Theories of FMCG Products: A Case Study of Pen Industry PR Bhattacharyya, S Mazumdar ICFAI Journal of Marketing Management, 2007 | | 2007 |
| Some Other Factors Beyond 4 P’s in Marketing Mix- A Case Study of FMCG Goods PR Bhattacharyya, S Mazumdar Survey, 2005 | | 2005 |
Subhasis DasguptaAssociate Professor, Praxis Business School, Kolkata在 praxis.ac.in 的电子邮件经过验证
