| Identifying the factors affecting customer purchase intention S Younus, F Rasheed, A Zia Global Journal of Management and Business Research 15 (2), 8-13, 2015 | 433 | 2015 |
| Investigating the impact of brand image and brand loyalty on brand equity: the mediating role of brand awareness A Zia, S Younus, F Mirza International Journal of Innovation, Creativity and Change 15 (2), 1091-1106, 2021 | 163 | 2021 |
| Traditional Vs. Contemporary Management Accounting Practices and its Role and Usage across Business Life Cycle Stages: Evidence from Pakistani Financial Sector KASYMUZ HANIF nternational Journal of Academic Research in Accounting, Finance and …, 2014 | 53 | 2014 |
| Capital structure and financial performance: Evidence from Sugar industry in Karachi Stock Exchange Pakistan S Younus, K Ishfaq, M Usman, M Azeem International Journal of Academic Research in Accounting, Finance and …, 2014 | 39 | 2014 |
| Investigating the impact of product-related and service quality attributes on re-purchase intention: Role of customer characteristics and customer satisfaction F Mirza, S Younus, N Waheed, A Javaid International Journal of Research in Business and Social Science (2147-4478 …, 2021 | 32 | 2021 |
| Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience S Ashraf, A Iftikhar, A Yameen, S Younas IUP Journal of Brand Management 15 (3), 23-48, 2018 | 23 | 2018 |
| Impact of Social media brand communication on Brand Knowledge: Mediating role of Brand Image & Brand Awareness Application of CBBE model theory of Keller SY AnamBhatti1, Mariam Mehar1, SumbalArif1 Journal of Management Info 15 (1), 1-22, 2017 | 14* | 2017 |
| The role of organisational socialisation tactics and task characteristics toward turnover intentions: mediating role of job embeddedness S Ahmad, QA Nisar, K Aziz, S Younus Middle East Journal of Management 6 (1), 75-94, 2019 | 12 | 2019 |
| Relationship of Machiavellian leadership to counterproductive work behavior with mediating mechanism of justice perceptions: evidence from tanner sector of Pakistan S Younus, RQ Danish, SA Sair, M Ramzan, L Sheikh Academic Journal of Social Sciences (AJSS) 4 (3), 741-749, 2020 | 11 | 2020 |
| Identifying the factors affecting customer purchase intention A Fathy, S Younus, F Rasheed, A Zia Global Journal of Management and Business Research: Administration and …, 2015 | 10 | 2015 |
| Destructive leadership and counterproductive work behavior with mediation mechanism of justice perception: Evidence from tanner sector of Pakistan S Younus, RQ Danish, K Rathore International Review of Management and Marketing 10 (4), 83, 2020 | 7 | 2020 |
| The impact of corporate social responsibility (CSR) and relationship marketing on relationship maintainer and customer loyalty by mediating role of customer satisfaction A Bhatti, SA Mariam, S Younas Journal of Management Info 4, 19-24, 2018 | 7 | 2018 |
| CSR and Consumer Loyalty: Moderating Role of Consumer Characteristics: A comparative study of the banking Industry F Mirza, A Hasan, S Younas, BR Ghazi Review of Applied Management and Social Sciences 6 (1), 1-16, 2023 | 6 | 2023 |
| Mediating role of information silence between destructive leadership and counterproductive work behaviour: evidence from the tanners' sector of Pakistan S Younus, RQ Danish, SA Sair, S Rahi International Journal of Business Excellence 26 (1), 115-135, 2022 | 6 | 2022 |
| The Impact of corporate social responsibility (CSR) and relationship marketing on relationship maintainer and customer loyalty by mediating role of customer satisfaction M Marium, S Younas Journal of Management Info 4 (4), 19-24, 2017 | 6 | 2017 |
| Prioritizing those who follow: How do Transformational leadership and Servant leadership stimulate on employee outcomes? Using Self-determination Theory F Mirza, S Younus, A Hasan, J Yousaf, N Hafeez International Journal of Social Science & Entrepreneurship 3 (2), 61-90, 2023 | 5 | 2023 |
| Does Better Brand Management Influences Consumer Purchase Decisions? Covid-19 Challenges from Pakistan Banking Sector F Mirza, S Younus, S Sherazi, A Zeeshan Academic Journal of Social Sciences (AJSS) 5 (3), 344-365, 2021 | 4 | 2021 |
| Emotional Intelligence: A tool to create Organizational Citizenship Behavior and minimize service sabotage behaviours in the service sector of Pakistan S Younas, F Mirza, N Hafeez, MM Ghafoor Pakistan Journal of Humanities and Social Sciences 11 (2), 2596–2608-2596–2608, 2023 | 3 | 2023 |
| Impact of service quality and perceived value on the post-purchase intention with the moderating effect of switching cost: An evidence from Pakistan telecom industry FMNAWSY Ali Pakistan Journal of Multidisciplinary Research 1 (1), 65-83, 2020 | 3* | 2020 |
| Employee’s Motivation and Organizational Performance: Role of Employee’s Novelty S Younus, S Sharif, R Mumtaz, SS Zubair PAKISTAN JOURNAL OF LAW, ANALYSIS AND WISDOM 3 (2), 133-140, 2024 | 2 | 2024 |
