| e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context I Goyette, L Ricard, J Bergeron, F Marticotte Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2010 | 1579 | 2010 |
| Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model E Toufaily, L Ricard, J Perrien Journal of Business Research 66 (9), 1436-1447, 2013 | 463 | 2013 |
| The meaning of a marketing relationship: a pilot study J Perrien, L Ricard Industrial Marketing Management 24 (1), 37-43, 1995 | 241 | 1995 |
| Impact of customer experience on loyalty: a multichannel examination I Brun, L Rajaobelina, L Ricard, B Berthiaume The Service Industries Journal 37 (5-6), 317-340, 2017 | 182 | 2017 |
| The implementation of relationship marketing in commercial banking J Perrien, P Filiatrault, L Ricard Industrial Marketing Management 22 (2), 141-148, 1993 | 175 | 1993 |
| Children's influence on family decision-making: a restaurant study JA Labrecque, L Ricard Journal of Business Research 54 (2), 173-176, 2001 | 156 | 2001 |
| Online relationship quality: scale development and initial testing I Brun, L Rajaobelina, L Ricard International Journal of Bank Marketing 32 (1), 5-27, 2014 | 151 | 2014 |
| Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot L Rajaobelina, S Prom Tep, M Arcand, L Ricard Psychology & Marketing, https://onlinelibrary.wiley.com/doi/epdf, 2021 | 121 | 2021 |
| Relationship marketing and commercial banking: a critical analysis J Perrien, P Filiatrault, L Ricard International Journal of Bank Marketing 10 (7), 25-29, 1992 | 121 | 1992 |
| Explaining and evaluating the implementation of organizational relationship marketing in the banking industry: clients’ perception L Ricard, J Perrien Journal of Business Research 45 (2), 199-209, 1999 | 110 | 1999 |
| E-relationship marketing: a cognitive mapping introspection in the banking sector I Brun, F Durif, L Ricard European Journal of Marketing 48 (3/4), 572-594, 2014 | 76 | 2014 |
| New technologies and their impact on French consumer behaviour: an investigation in the banking sector L Ricard, L Préfontaine, M Sioufi International Journal of Bank Marketing 19 (7), 299-311, 2001 | 70 | 2001 |
| The relationship of brand attachment and mobile banking service quality with positive word-of-mouth L Rajaobelina, S Prom Tep, M Arcand, L Ricard Journal of Product & Brand Management 30 (8), 1162-1175, 2021 | 65 | 2021 |
| Not all elderly are the same: fostering trust through mobile banking service experience L Rajaobelina, I Brun, L Ricard, C Cloutier-Bilodeau International Journal of Bank Marketing 39 (1), 85, 2020 | 55 | 2020 |
| Les déterminants de la fidélité des clients commerciaux dans l'industrie bancaire canadienne J Bergeron, L Ricard, J Perrien Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2003 | 55 | 2003 |
| Examining the influence of the social dimension of customer experience on trust towards travel agencies: The role of experiential predisposition in a multichannel context I Brun, L Rajaobelina, L Ricard, T Amiot Tourism Management Perspectives 34, 100668, 2020 | 45 | 2020 |
| Online Relationship Quality: Testing an Integrative and Comprehensive Model in the Banking Industry I Brun, L Rajaobelina, L Ricard Journal of Relationship Marketing 15 (4), 219-246, 2016 | 42 | 2016 |
| Les caractéristiques relationnelles du site Web ont-elles un impact sur la confiance des clients en ligne? É Toufaily, L Rajaobelina, JM Fallu, L Ricard, R Graf Management & Avenir, 192-209, 2010 | 37 | 2010 |
| New models of collaboration for public service delivery: Worldwide trends L Prefontaine, L Ricard, H Sicotte, D Turcotte, S Dawes Albany, NY: Pivot, CEFRIO, 2000 | 37 | 2000 |
| La confiance: son statut et sa valeur normative R Graf, J Perrien, L Ricard, C Landry Congrès de l'Association Française de Marketing, 1999 | 34 | 1999 |
Lova RajaobelinaUniversité du Québec à Montréal在 uqam.ca 的电子邮件经过验证
