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Andrea Hemetsberger
Andrea Hemetsberger
Professor of Branding, University of Innsbruck
在 uibk.ac.at 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
The wisdom of consumer crowds: Collective innovation in the age of networked marketing
RV Kozinets, A Hemetsberger, HJ Schau
Journal of Macromarketing 28 (4), 339-354, 2008
9052008
Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism
K Matzler, EA Pichler, A Hemetsberger
Marketing Theory and Applications 18 (1), 25-32, 2007
2842007
Learning and knowledge-building in open-source communities: A social-experiential approach
A Hemetsberger, C Reinhardt
Management learning 37 (2), 187-214, 2006
2502006
Diagnosing means-end structures to determine the degree of potential marketing program standardization
G Botschen, A Hemetsberger
Journal of Business Research 42 (2), 151-159, 1998
2411998
Fostering cooperation on the Internet: social exchange processes in innovative virtual consumer communities
A Hemetsberger
Advances in consumer research 29 (1), 354-356, 2002
1972002
Collective development in open-source communities: An activity theoretical perspective on successful online collaboration
A Hemetsberger, C Reinhardt
Organization studies 30 (9), 987-1008, 2009
1712009
Performing identities: Processes of brand and stakeholder identity co-construction
S Von Wallpach, A Hemetsberger, P Espersen
Journal of Business Research 70, 443-452, 2017
1482017
" Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion
EA Pichler, A Hemetsberger
Advances in Consumer Research 34, 194, 2007
1452007
Conceptualizing unconventional luxury
TU Thomsen, J Holmqvist, S von Wallpach, A Hemetsberger, RW Belk
Journal of Business Research 116, 441-445, 2020
1092020
When David Becomes Goliath Ideological Discourse in New Online Consumer Movements.
A Hemetsberger
Advances in consumer research 33 (1), 2006
1012006
Sharing and creating knowledge in open-source communities: The case of kde
A Hemetsberger, C Reinhardt
Paper for Fifth European Conference on Organizational Knowledge, Learning …, 2004
992004
‘My little luxury’: A consumer-centred, experiential view
M Bauer, S von Wallpach, A Hemetsberger
Marketing Journal of Research and Management 1 (11), 57-67, 2011
982011
Moments of luxury–A qualitative account of the experiential essence of luxury
S von Wallpach, A Hemetsberger, TU Thomsen, RW Belk
Journal of Business Research 116, 491-502, 2020
882020
'Because I'm Worth It'-Luxury and the Construction of Consumers' Selves.
A Hemetsberger, S Von Wallpach, M Bauer
Advances in consumer research 40, 2012
882012
When consumers produce on the internet: the relationship between cognitive-affective, socially-based, and behavioral involvement of prosumers
A Hemetsberger
The Journal of Social Psychology 12, 1-20, 2003
842003
" Bye Bye Love"-Why Devoted Consumers Break Up With Their Brands.
A Hemetsberger, CMT Kittinger-Rosanelli, S Friedmann
Advances in consumer research 36, 2009
662009
Creative Cyborgs: How Consumers Use the Internet for Self-realization.
A Hemetsberger
Advances in Consumer Research 32 (1), 2005
612005
(De-) stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages
JD Schöps, S Kogler, A Hemetsberger
Consumption Markets & Culture 23 (2), 195-213, 2020
472020
Virtual customer integration in new product development in industrial markets: The QLL framework
A Hemetsberger, G Godula
Journal of Business-to-Business Marketing 14 (2), 1-40, 2007
462007
When consumers produce on the Internet: An inquiry into motivational sources of contribution to joint-innovation
A Hemetsberger, R Pieters
Proceedings of the Fourth International Research Seminar on Marketing …, 2001
462001
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