The wisdom of consumer crowds: Collective innovation in the age of networked marketing RV Kozinets, A Hemetsberger, HJ Schau Journal of Macromarketing 28 (4), 339-354, 2008 | 905 | 2008 |
Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism K Matzler, EA Pichler, A Hemetsberger Marketing Theory and Applications 18 (1), 25-32, 2007 | 284 | 2007 |
Learning and knowledge-building in open-source communities: A social-experiential approach A Hemetsberger, C Reinhardt Management learning 37 (2), 187-214, 2006 | 250 | 2006 |
Diagnosing means-end structures to determine the degree of potential marketing program standardization G Botschen, A Hemetsberger Journal of Business Research 42 (2), 151-159, 1998 | 241 | 1998 |
Fostering cooperation on the Internet: social exchange processes in innovative virtual consumer communities A Hemetsberger Advances in consumer research 29 (1), 354-356, 2002 | 197 | 2002 |
Collective development in open-source communities: An activity theoretical perspective on successful online collaboration A Hemetsberger, C Reinhardt Organization studies 30 (9), 987-1008, 2009 | 171 | 2009 |
Performing identities: Processes of brand and stakeholder identity co-construction S Von Wallpach, A Hemetsberger, P Espersen Journal of Business Research 70, 443-452, 2017 | 148 | 2017 |
" Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion EA Pichler, A Hemetsberger Advances in Consumer Research 34, 194, 2007 | 145 | 2007 |
Conceptualizing unconventional luxury TU Thomsen, J Holmqvist, S von Wallpach, A Hemetsberger, RW Belk Journal of Business Research 116, 441-445, 2020 | 109 | 2020 |
When David Becomes Goliath Ideological Discourse in New Online Consumer Movements. A Hemetsberger Advances in consumer research 33 (1), 2006 | 101 | 2006 |
Sharing and creating knowledge in open-source communities: The case of kde A Hemetsberger, C Reinhardt Paper for Fifth European Conference on Organizational Knowledge, Learning …, 2004 | 99 | 2004 |
‘My little luxury’: A consumer-centred, experiential view M Bauer, S von Wallpach, A Hemetsberger Marketing Journal of Research and Management 1 (11), 57-67, 2011 | 98 | 2011 |
Moments of luxury–A qualitative account of the experiential essence of luxury S von Wallpach, A Hemetsberger, TU Thomsen, RW Belk Journal of Business Research 116, 491-502, 2020 | 88 | 2020 |
'Because I'm Worth It'-Luxury and the Construction of Consumers' Selves. A Hemetsberger, S Von Wallpach, M Bauer Advances in consumer research 40, 2012 | 88 | 2012 |
When consumers produce on the internet: the relationship between cognitive-affective, socially-based, and behavioral involvement of prosumers A Hemetsberger The Journal of Social Psychology 12, 1-20, 2003 | 84 | 2003 |
" Bye Bye Love"-Why Devoted Consumers Break Up With Their Brands. A Hemetsberger, CMT Kittinger-Rosanelli, S Friedmann Advances in consumer research 36, 2009 | 66 | 2009 |
Creative Cyborgs: How Consumers Use the Internet for Self-realization. A Hemetsberger Advances in Consumer Research 32 (1), 2005 | 61 | 2005 |
(De-) stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages JD Schöps, S Kogler, A Hemetsberger Consumption Markets & Culture 23 (2), 195-213, 2020 | 47 | 2020 |
Virtual customer integration in new product development in industrial markets: The QLL framework A Hemetsberger, G Godula Journal of Business-to-Business Marketing 14 (2), 1-40, 2007 | 46 | 2007 |
When consumers produce on the Internet: An inquiry into motivational sources of contribution to joint-innovation A Hemetsberger, R Pieters Proceedings of the Fourth International Research Seminar on Marketing …, 2001 | 46 | 2001 |