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| Psychic distance and organizational performance: An empirical examination of international retailing operations J Evans, FT Mavondo Journal of international business studies 33, 515-532, 2002 | 802 | 2002 |
| Learning orientation and market orientation: Relationship with innovation, human resource practices and performance FT Mavondo, J Chimhanzi, J Stewart European journal of marketing 39 (11/12), 1235-1263, 2005 | 757 | 2005 |
| Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value HN Nasution, FT Mavondo, MJ Matanda, NO Ndubisi Industrial marketing management 40 (3), 336-345, 2011 | 691 | 2011 |
| The relationship between integrated marketing communication, market orientation, and brand orientation M Reid, S Luxton, F Mavondo Journal of advertising 34 (4), 11-23, 2005 | 505 | 2005 |
| Cultural differences in travel risk perception Y Reisinger, F Mavondo Journal of Travel & Tourism Marketing 20 (1), 13-31, 2006 | 502 | 2006 |
| Customer value in the hotel industry: What managers believe they deliver and what customer experience HN Nasution, FT Mavondo International Journal of Hospitality Management 27 (2), 204-213, 2008 | 486 | 2008 |
| Relationship between generic strategies, competitive advantage and organizational performance: an empirical analysis S Yamin, A Gunasekaran, FT Mavondo Technovation 19 (8), 507-518, 1999 | 440 | 1999 |
| The effect of relationship dimensions on interpersonal and interorganizational commitment in organizations conducting business between Australia and China FT Mavondo, EM Rodrigo Journal of business research 52 (2), 111-121, 2001 | 406 | 2001 |
| Structural equation modeling: Critical issues and new developments Y Reisinger, F Mavondo Journal of travel & tourism marketing 21 (4), 41-71, 2007 | 396 | 2007 |
| Integrated marketing communication capability and brand performance S Luxton, M Reid, F Mavondo Journal of advertising 44 (1), 37-46, 2015 | 392 | 2015 |
| Psychic distance and the performance of international retailers–a suggested theoretical framework J Evans, A Treadgold, FT Mavondo International marketing review 17 (4/5), 373-391, 2000 | 343 | 2000 |
| Capabilities, innovation and competitive advantage J Weerawardena, FT Mavondo Industrial Marketing Management 40 (8), 1220-1223, 2011 | 338 | 2011 |
| The satisfaction–place attachment relationship: Potential mediators and moderators H Ramkissoon, FT Mavondo Journal of Business Research 68 (12), 2593-2602, 2015 | 336 | 2015 |
| Psychic distance: antecedents, retail strategy implications, and performance outcomes J Evans, FT Mavondo, K Bridson Journal of international marketing 16 (2), 32-63, 2008 | 313 | 2008 |
| International and local student satisfaction: Resources and capabilities perspective FT Mavondo, Y Tsarenko, M Gabbott Journal of marketing for higher education 14 (1), 41-60, 2004 | 295 | 2004 |
| Organisational capabilities: antecedents and implications for customer value HN Nasution, FT Mavondo European Journal of marketing 42 (3/4), 477-501, 2008 | 284 | 2008 |
| Authenticity: The link between destination image and place attachment Y Jiang, H Ramkissoon, FT Mavondo, S Feng Journal of Hospitality Marketing & Management 26 (2), 105-124, 2017 | 262 | 2017 |
| Tourism destination attractiveness: Attractions, facilities, and people as predictors S Vengesayi, FT Mavondo, Y Reisinger Tourism Analysis 14 (5), 621-636, 2009 | 260 | 2009 |
