Measuring the hedonic and utilitarian dimensions of consumer attitude KE Voss, ER Spangenberg, B Grohmann Journal of marketing research 40 (3), 310-320, 2003 | 3128 | 2003 |
Measuring the hedonic and utilitarian dimensions of attitude: A generally applicable scale. ER Spangenberg, KE Voss, AE Crowley Advances in consumer research 24 (1), 1997 | 449 | 1997 |
Consumer evaluation of brand alliance signals BS Gammoh, KE Voss, G Chakraborty Psychology & Marketing 23 (6), 465-486, 2006 | 223 | 2006 |
Building brands through brand alliances: does a second ally help? KE Voss, BS Gammoh Marketing Letters 15, 147-159, 2004 | 201 | 2004 |
Role stressors and retail performance: The role of perceived competitive climate T Arnold, KE Flaherty, KE Voss, JC Mowen Journal of Retailing 85 (2), 194-205, 2009 | 187 | 2009 |
A model of consumer's retail atmosphere perceptions SW Rayburn, KE Voss Journal of Retailing and Consumer Services 20 (4), 400-407, 2013 | 170 | 2013 |
A comment on the relationship between coefficient alpha and scale characteristics KE Voss, DE Stem, S Fotopoulos Marketing Letters 11, 177-191, 2000 | 170 | 2000 |
Determinants of mail‐survey response: Survey design factors and respondent factors JG Helgeson, KE Voss, WD Terpening Psychology & Marketing 19 (3), 303-328, 2002 | 168 | 2002 |
A consumer perspective on foreign market entry: building brands through brand alliances KE Voss, P Tansuhaj Journal of International Consumer Marketing 11 (2), 39-58, 1999 | 159 | 1999 |
On building better construct measures: Implications of a general hierarchical model JC Mowen, KE Voss Psychology & Marketing 25 (6), 485-505, 2008 | 121 | 2008 |
Relational exchange in US‐Japanese marketing strategic alliances KE Voss, JL Johnson, JB Cullen, T Sakano, H Takenouchi International Marketing Review 23 (6), 610-635, 2006 | 119 | 2006 |
A proposed procedure for construct definition in marketing DA Gilliam, K Voss European Journal of Marketing 47 (1/2), 5-26, 2013 | 118 | 2013 |
Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat RL Liu, DE Sprott, ER Spangenberg, S Czellar, KE Voss Journal of Retailing and Consumer Services 41, 90-100, 2018 | 99 | 2018 |
An alternative approach to the measurement of emotional attachment FR Jiménez, KE Voss Psychology & Marketing 31 (5), 360-370, 2014 | 90 | 2014 |
Corporate brand effects in brand alliances KE Voss, M Mohan Journal of business research 69 (10), 4177-4184, 2016 | 62 | 2016 |
Integrating reciprocity into a social exchange model of inter-firm B2B relationships KE Voss, EC Tanner, M Mohan, YK Lee, HK Kim Journal of Business & Industrial Marketing 34 (8), 1668-1680, 2019 | 57 | 2019 |
Alliance competence: The moderating role of valence of alliance experience BS Gammoh, KE Voss European Journal of Marketing 47 (5/6), 964-986, 2013 | 52 | 2013 |
Multiple brand alliances: A portfolio diversification perspective BS Gammoh, KE Voss, X Fang Journal of Product & Brand Management 19 (1), 27-33, 2010 | 48 | 2010 |
Brand alliance research: In search of a new perspective and directions for future research BS Gammoh, KE Voss Journal of Marketing Development and Competitiveness 5 (3), 81-93, 2011 | 47 | 2011 |
Managerial disposition and front-end innovation success M Mohan, KE Voss, FR Jiménez Journal of Business Research 70, 193-201, 2017 | 46 | 2017 |