| Optimal bundling and pricing under a monopoly: Contrasting complements and substitutes from independently valued products R Venkatesh, W Kamakura The Journal of business 76 (2), 211-231, 2003 | 391 | 2003 |
| A probabilistic approach to pricing a bundle of products or services R Venkatesh, V Mahajaim Journal of Marketing Research 30 (4), 494-508, 1993 | 320 | 1993 |
| Influence strategies in buying centers R Venkatesh, AK Kohli, G Zaltman Journal of Marketing 59 (4), 71-82, 1995 | 309 | 1995 |
| Reservation price as a range: An incentive-compatible measurement approach T Wang, R Venkatesh, R Chatterjee Journal of Marketing Research 44 (2), 200-213, 2007 | 252 | 2007 |
| Products with branded components: An approach for premium pricing and partner selection R Venkatesh, V Mahajan Marketing Science 16 (2), 146-165, 1997 | 205 | 1997 |
| Proactive postsales service: When and why does it pay off? G Challagalla, R Venkatesh, AK Kohli Journal of Marketing 73 (2), 70-87, 2009 | 185 | 2009 |
| Optimal bundling of technological products with network externality A Prasad, R Venkatesh, V Mahajan Management Science 56 (12), 2224-2236, 2010 | 182 | 2010 |
| The design and pricing of bundles: A review of normative guidelines and practical approaches R Venkatesh, V Mahajan Handbook of pricing research in marketing, 232-257, 2009 | 165 | 2009 |
| Dynamic co-marketing alliances: When and why do they succeed or fail? R Venkatesh, V Mahajan, E Muller International Journal of Research in Marketing 17 (1), 3-31, 2000 | 148 | 2000 |
| Cobranding arrangements and partner selection: A conceptual framework and managerial guidelines CE Newmeyer, R Venkatesh, R Chatterjee Journal of the Academy of Marketing Science 42, 103-118, 2014 | 142 | 2014 |
| Marketing modeling for e-business V Mahajan, R Venkatesh International Journal of Research in Marketing 17 (2-3), 215-225, 2000 | 107 | 2000 |
| Bundling, unbundling, and pricing of multiform products: The case of magazine content R Venkatesh, R Chatterjee Journal of Interactive Marketing 20 (2), 21-40, 2006 | 85 | 2006 |
| Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers A Prasad, R Venkatesh, V Mahajan International Journal of Research in Marketing 32 (1), 1-8, 2015 | 72 | 2015 |
| A typology of brand alliances and consumer awareness of brand alliance integration CE Newmeyer, R Venkatesh, JA Ruth, R Chatterjee Marketing letters 29, 275-289, 2018 | 52 | 2018 |
| Research note—sole entrant, co-optor, or component supplier: Optimal end-product strategies for manufacturers of proprietary component brands R Venkatesh, P Chintagunta, V Mahajan Management Science 52 (4), 613-622, 2006 | 52 | 2006 |
| Optimal bundling strategies in multiobject auctions of complements or substitutes R Subramaniam, R Venkatesh Marketing Science 28 (2), 264-273, 2009 | 45 | 2009 |
| Emerging trends in product bundling: Investigating consumer choice and firm behavior VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ... Customer Needs and Solutions 5, 107-120, 2018 | 43 | 2018 |
| Heterogeneity in sales districts: Beyond individual-level predictors of satisfaction and performance R Venkatesh, G Challagalla, AK Kohli Journal of the Academy of Marketing Science 29, 238-254, 2001 | 41 | 2001 |
| Temporal product bundling with myopic and strategic consumers: Manifestations and relative effectiveness A Prasad, R Venkatesh, V Mahajan Quantitative Marketing and Economics 15, 341-368, 2017 | 18 | 2017 |
| Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying F Xia, R Chatterjee, R Venkatesh Journal of Interactive Marketing 57 (4), 583-600, 2022 | 3 | 2022 |
