| Consumidores satisfeitos, e então? Analisando a satisfação como antecedente da lealdade JA Larán, FS Espinoza Revista de Administração Contemporânea 8, 51-70, 2004 | 237 | 2004 |
| The curious case of behavioral backlash: Why brands produce priming effects and slogans produce reverse priming effects J Laran, AN Dalton, EB Andrade Journal of consumer research 37 (6), 999-1014, 2011 | 217 | 2011 |
| Life-history strategy, food choice, and caloric consumption J Laran, A Salerno Psychological science 24 (2), 167-173, 2013 | 213 | 2013 |
| Work or fun? How task construal and completion influence regulatory behavior J Laran, C Janiszewski Journal of Consumer research 37 (6), 967-983, 2011 | 192 | 2011 |
| The effect of stress on consumer saving and spending KM Durante, J Laran Journal of Marketing Research 53 (5), 814-828, 2016 | 191 | 2016 |
| Behavioral consistency and inconsistency in the resolution of goal conflict J Laran, C Janiszewski Journal of consumer research 35 (6), 967-984, 2009 | 184 | 2009 |
| An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts J Laran, M Tsiros Journal of Marketing 77 (2), 112-123, 2013 | 181 | 2013 |
| Choosing your future: Temporal distance and the balance between self-control and indulgence J Laran Journal of Consumer Research 36 (6), 1002-1015, 2010 | 177 | 2010 |
| Goal management in sequential choices: Consumer choices for others are more indulgent than personal choices J Laran Journal of Consumer Research 37 (2), 304-314, 2010 | 175 | 2010 |
| The readability of marketing journals: Are award-winning articles better written? AG Sawyer, J Laran, J Xu Journal of Marketing 72 (1), 108-117, 2008 | 119 | 2008 |
| Marketing de relacionamento junto a consumidores finais: um estudo exploratório com grandes empresas brasileiras AC D'Angelo, H Schneider, JA Larán Revista de Administração Contemporânea 10, 73-93, 2006 | 115 | 2006 |
| When public recognition for charitable giving backfires: The role of independent self-construal B Simpson, K White, J Laran Journal of Consumer Research 44 (6), 1257-1273, 2018 | 110 | 2018 |
| Hedonic eating goals and emotion: When sadness decreases the desire to indulge A Salerno, J Laran, C Janiszewski Journal of Consumer Research 41 (1), 135-151, 2014 | 101 | 2014 |
| Choice, rejection, and elaboration on preference-inconsistent alternatives J Laran, K Wilcox Journal of Consumer Research 38 (2), 229-241, 2011 | 85 | 2011 |
| Context-dependent effects of goal primes J Laran, C Janiszewski, M Cunha Jr Journal of Consumer Research 35 (4), 653-667, 2008 | 85 | 2008 |
| Pride and regulatory behavior: The influence of appraisal information and self-regulatory goals A Salerno, J Laran, C Janiszewski Journal of Consumer Research 42 (3), 499-514, 2015 | 83 | 2015 |
| The influence of information processing goal pursuit on postdecision affect and behavioral intentions. J Laran Journal of Personality and Social Psychology 98 (1), 16, 2010 | 82 | 2010 |
| The bad can be good: When benign and malicious envy motivate goal pursuit A Salerno, J Laran, C Janiszewski Journal of Consumer Research 46 (2), 388-405, 2019 | 78 | 2019 |
| Exploring the differences between conscious and unconscious goal pursuit J Laran, C Janiszewski, A Salerno Journal of Marketing Research 53 (3), 442-458, 2016 | 70 | 2016 |
| How being busy can increase motivation and reduce task completion time. K Wilcox, J Laran, AT Stephen, PP Zubcsek Journal of personality and social psychology 110 (3), 371, 2016 | 60 | 2016 |
