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| Marketing social marketing in the social change marketplace AR Andreasen Journal of public policy & marketing 21 (1), 3-13, 2002 | 1700 | 2002 |
| Social marketing in the 21st century AR Andreasen Sage, 2006 | 1194 | 2006 |
| The disputing process–Law in ten societies L Nader, HF Todd Columbia University Press, 1978 | 866 | 1978 |
| Profits for nonprofits: Find a corporate partner. AR Andreasen Harvard business review 74 (6), 47-50, 55, 1996 | 651 | 1996 |
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| Consumers complain-does business respond AR Andreasen, A Best Harvard business review 55 (4), 93-101, 1977 | 449 | 1977 |
| Life status changes and changes in consumer preferences and satisfaction AR Andreasen Journal of Consumer Research 11 (3), 784-794, 1984 | 437 | 1984 |
| The disadvantaged consumer AR Andreasen (No Title), 1975 | 418 | 1975 |
| The life trajectory of social marketing: Some implications AR Andreasen Marketing Theory 3 (3), 293-303, 2003 | 405 | 2003 |
| Attitudes and customer behavior; a decision model AR ANDRASEN Perspectives in consumer behavior, 1968 | 364 | 1968 |
| Consumer responses to dissatisfaction in loose monopolies AR Andreasen Journal of Consumer Research 12 (2), 135-141, 1985 | 360 | 1985 |
| Predictors of attendance at the performing arts AR Andreasen, RW Belk Journal of Consumer Research 7 (2), 112-120, 1980 | 343 | 1980 |
| A taxonomy of consumer satisfaction/dissatisfaction measures AR Andreasen Journal of Consumer Affairs 11 (2), 11-24, 1977 | 315 | 1977 |
| Ethics in social marketing AR Andreasen | 249 | 2001 |
| Rethinking the relationship between social/nonprofit marketing and commercial marketing AR Andreasen Journal of public policy & marketing 31 (1), 36-41, 2012 | 246 | 2012 |
| The dissatisfaction and complaining behavior of vulnerable consumers AR Andreasen, J Manning Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 3 …, 1990 | 189 | 1990 |
| Consumer complaints and redress: What we know and what we don't know AR Andreasen The frontier of research in the consumer interest 675, 722, 1988 | 187 | 1988 |
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