| Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits D Singh, N Bajpai, K Kulshreshtha Journal of Relationship Marketing 20 (1), 20-41, 2021 | 73 | 2021 |
| Antecedents of hedonism affecting memorable tourism experience (MTE) leading to revisit intention in tourists AV Tiwari, N Bajpai, D Singh, V Vyas International Journal of Tourism Cities 8 (3), 588-602, 2022 | 39 | 2022 |
| Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets D Singh, N Bajpai, K Kulshreshtha International Journal of Electronic Marketing and Retailing 12 (3), 254-284, 2021 | 16 | 2021 |
| The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands D Singh, N Bajpai, K Kulshreshtha Journal of Creative Communications 16 (3), 266-284, 2021 | 10 | 2021 |
| Examining Psychological Moderators on Factors Affecting Consumers’ Impulse Buying in Organised Retail Stores D Singh, N Bajpai, U Khandelwal Journal of Creative Communications, 09732586231223382, 2024 | 3 | 2024 |
| Embedding moderators of customer-brand love for affecting purchase intention of customers in hypermarket brand stores D Singh, N Bajpai Global Knowledge, Memory and Communication, 2024 | | 2024 |
| Modelling the drivers of brand love for encapsulating purchase intention of customers in the stores of hypermarket brand D Singh, N Bajpai International Journal of Business Excellence, 2022 | | 2022 |
| Mapping customer delight by discriminating augmented communication technology for sustainable advantage P Dubey, N Bajpai, K Kulshreshtha, D Singh IOP Conference Series: Materials Science and Engineering 1116 (1), 012183, 2021 | | 2021 |
| AN EMPIRICAL APPROACH ON THE CHANGING ATTITUDE OF CONSUMERS BY USING ONLINE COMMUNITIES IN NON-METRO CITIES U Khandelwal, D Singh SUSTAINABLE COMPETITIVE ADVANTAGE THROUGH INTEGRATED MARKETING APPROACH, 163, 0 | | |
