| The price is unfair! A conceptual framework of price fairness perceptions L Xia, KB Monroe, JL Cox Journal of marketing 68 (4), 1-15, 2004 | 2190 | 2004 |
| The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases A Herrmann, L Xia, KB Monroe, F Huber Journal of product & brand management 16 (1), 49-58, 2007 | 753 | 2007 |
| Word of mouse: the role of cognitive personalization in online consumer reviews L Xia, NN Bechwati Journal of interactive Advertising 9 (1), 3-13, 2008 | 601 | 2008 |
| Consumers’ perceptions of the fairness of price-matching refund policies M Kukar-Kinney, L Xia, KB Monroe Journal of Retailing 83 (3), 325-337, 2007 | 288 | 2007 |
| Price partitioning on the internet L Xia, KB Monroe Journal of Interactive marketing 18 (4), 63-73, 2004 | 278 | 2004 |
| Do computers sweat? The impact of perceived effort of online decision aids on consumers’ satisfaction with the decision process NN Bechwati, L Xia Journal of Consumer Psychology 13 (1-2), 139-148, 2003 | 200 | 2003 |
| Effects of consumers’ efforts on price and promotion fairness perceptions L Xia, M Kukar-Kinney, KB Monroe Journal of Retailing 86 (1), 1-10, 2010 | 195 | 2010 |
| Effects of interruptions on consumer online decision processes L Xia, D Sudharshan Journal of Consumer Psychology 12 (3), 265-280, 2002 | 177 | 2002 |
| Is a good deal always fair? Examining the concepts of transaction value and price fairness L Xia, KB Monroe Journal of Economic Psychology 31 (6), 884-894, 2010 | 162 | 2010 |
| Effects of companies' responses to consumer criticism in social media L Xia International Journal of Electronic Commerce 17 (4), 73-100, 2013 | 154 | 2013 |
| Revenge travel: Nostalgia and desire for leisure travel post COVID-19 J Wang, L Xia Journal of Travel & Tourism Marketing 38 (9), 935-955, 2021 | 75 | 2021 |
| The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions: A cue utilization approach M Kukar-Kinney, L Xia Journal of business research 79, 189-197, 2017 | 75 | 2017 |
| Trading effort for money: Consumers’ cocreation motivation and the pricing of service options L Xia, R Suri Journal of Service Research 17 (2), 229-242, 2014 | 70 | 2014 |
| Understanding the influence of literacy on consumer memory: The role of pictorial elements M Viswanathan, CJ Torelli, L Xia, R Gau Journal of Consumer Psychology 19 (3), 389-402, 2009 | 68 | 2009 |
| An examination of consumer browsing behaviors L Xia Qualitative Market Research: An International Journal 13 (2), 154-173, 2010 | 65 | 2010 |
| For our valued customers only: Examining consumer responses to preferential treatment practices L Xia, M Kukar-Kinney Journal of Business Research 67 (11), 2368-2375, 2014 | 60 | 2014 |
| Examining the penalty resolution process: Building loyalty through gratitude and fairness L Xia, M Kukar-Kinney Journal of Service Research 16 (4), 518-532, 2013 | 57 | 2013 |
| The influence of pre‐purchase goals on consumers' perceptions of price promotions L Xia, KB Monroe International Journal of Retail & Distribution Management 37 (8), 680-694, 2009 | 53 | 2009 |
| Affect as information: The role of affect in consumer online behaviors. L Xia Advances in consumer research 29 (1), 2002 | 48 | 2002 |
| Nostalgia: Triggers and its role on new product purchase intentions L Xia, JF Wang, S Santana Journal of Business Research 135, 183-194, 2021 | 41 | 2021 |
