| Is it love or just like? Generation Z’s brand relationship with luxury H Shin, J Eastman, Y Li Journal of Product & Brand Management 31 (3), 394-414, 2022 | 54 | 2022 |
| Should a luxury Brand's Chatbot use emoticons? Impact on brand status Y Li, H Shin Journal of Consumer Behaviour 22 (3), 569-581, 2023 | 17 | 2023 |
| Cuteness inspires men’s risk seeking but women’s risk aversion Y Li, D Yan Journal of Business Research 126, 239-249, 2021 | 16 | 2021 |
| As cute as a button: the effect of size on online product cuteness perception Y Li, J Eastman Journal of Product & Brand Management 32 (8), 1306-1318, 2023 | 3 | 2023 |
| Should a Luxury Brand’s Chatbot Use Emoticons? Y Li, H Shin | 3 | 2021 |
| Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness Y Li, J Eastman Psychology & Marketing, 2024 | | 2024 |
| Should a Luxury Brand’s Chatbot Use Emoticons? An Abstract Y Li, H Shin Academy of Marketing Science Annual Conference-World Marketing Congress, 219-220, 2021 | | 2021 |
Hyunju ShinAssociate Professor of Marketing and Professional Sales, Kennesaw State University在 kennesaw.edu 的电子邮件经过验证
