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Sara Hanson
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Enhancing consumer engagement in an online brand community via user reputation signals: A multi-method analysis
S Hanson, L Jiang, D Dahl
Journal of the Academy of Marketing Science 47, 349-367, 2019
1172019
Friends with benefits: Social coupons as a strategy to enhance customers’ social empowerment
S Hanson, H Yuan
Journal of the Academy of Marketing Science 46, 768-787, 2018
462018
Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities
S Hanson, L Jiang, J Ye, N Murthy
Journal of Brand Management 26, 21-34, 2019
402019
Feeling manipulated: How tip request sequence impacts customers and service providers?
N Warren, S Hanson, H Yuan
Journal of Service Research 24 (1), 66-83, 2021
292021
Social media advertising: How online motivations and congruency influence perceptions of trust
JR Carlson, S Hanson, J Pancras, WT Ross Jr, J Rousseau‐Anderson
Journal of Consumer Behaviour 21 (2), 197-213, 2022
232022
Buying unicorns: The impact of consumer-to-consumer branded buy/sell/trade communities on traditional retail buying behavior
CA Soule, S Hanson
Journal of the Association for Consumer Research 3 (3), 260-276, 2018
142018
Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism
S Hanson, M Kukar‐Kinney, H Yuan
Psychology & Marketing 38 (11), 2102-2121, 2021
112021
Who's got my back? Comparing consumers' reactions to peer‐provided and firm‐provided customer support
L Jiang, M O'Hern, S Hanson
Psychology & Marketing 37 (1), 99-113, 2020
102020
Overview, framework, and research propositions of secondhand exchange in the platform economy
CAA Soule, S Hanson
Handbook of Research on the Platform Economy and the Evolution of E-Commerce …, 2022
72022
Tipping, disrupted: The multi-stakeholder digital tipped service journey
NB Warren, S Hanson
Journal of Service Research 26 (3), 389-404, 2023
62023
The low status advantage: The effect of status structure on participation in an online community
S Hanson, L Jiang
Electronic Markets 26, 233-244, 2016
52016
Who’s in Control? How Default Tip Levels Influence Customer Response
NB Warren, S Hanson, H Yuan
Marketing Science Institute Working Paper Series 21 (126), 2021
42021
Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange
CAA Soule, S Hanson
Journal of the Association for Consumer Research 6 (4), 447-461, 2021
22021
Secondbrand Exchange: When Traditional Retail Brands Resell Used Products
P Silverstein, C Armstrong Soule, S Hanson
2023
Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange
CA Armstrong Soule, S Hanson
Journal of the Association for Consumer Research 6 (4), 447-461, 2021
2021
Feeling Watched: The Impact of Tip Visibility on Customer Engagement and Firms’ Financial Outcomes: An Abstract
N Warren, S Hanson, H Yuan
Academy of Marketing Science Annual Conference, 335-336, 2020
2020
Do as I Say (because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement: An Abstract
J Chalmers, S Hanson, Z Wang, H Yuan
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
2019
One for Me, One for You: Exploring Consumers’ Motivations to Share Referral Coupons: An Abstract
S Hanson, M Kukar-Kinney, H Yuan
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
2018
The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract
L Jiang, M O’Hern, S Hanson
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
2018
13-G: New With Tags: Consumer and Brand Relationships in Consumer-To-Consumer Buy/Sell/Trade Groups on Social Media
C Armstrong Soule, S Hanson
ACR North American Advances, 2017
2017
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