| An empirical pooling approach for estimating marketing mix elasticities with PIMS data V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson Marketing science 12 (1), 103-124, 1993 | 1323 | 1993 |
| Sources of market pioneer advantages in consumer goods industries WT Robinson, C Fornell Journal of marketing Research 22 (3), 305-317, 1985 | 1089 | 1985 |
| Sources of market pioneer advantages: The case of industrial goods industries WT Robinson Journal of Marketing research 25 (1), 87-94, 1988 | 609 | 1988 |
| Are market pioneers intrinsically stronger than later entrants? WT Robinson, C Fornell, M Sullivan Strategic Management Journal 13 (8), 609-624, 1992 | 523 | 1992 |
| Order of market entry: Established empirical generalizations, emerging empirical generalizations, and future research G Kalyanaram, WT Robinson, GL Urban Marketing science 14 (3_supplement), G212-G221, 1995 | 382 | 1995 |
| Is the first to market the first to fail? Empirical evidence for industrial goods businesses WT Robinson, S Min Journal of Marketing Research 39 (1), 120-128, 2002 | 357 | 2002 |
| Market pioneer and early follower survival risks: A contingency analysis of really new versus incrementally new product-markets S Min, MU Kalwani, WT Robinson Journal of Marketing 70 (1), 15-33, 2006 | 331 | 2006 |
| Product innovation and start-up business market share performance WT Robinson Management science 36 (10), 1279-1289, 1990 | 270 | 1990 |
| Marketing mix reactions to entry WT Robinson Marketing Science 7 (4), 368-385, 1988 | 268 | 1988 |
| Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages LC Huff, WT Robinson Management Science 40 (10), 1370-1377, 1994 | 232 | 1994 |
| First-mover advantages from pioneering new markets: A survey of empirical evidence WT Robinson, G Kalyanaram, GL Urban Review of Industrial Organization 9, 1-23, 1994 | 221 | 1994 |
| Industrial organization and consumer satisfaction/dissatisfaction C Fornell, WT Robinson Journal of Consumer Research 9 (4), 403-412, 1983 | 195 | 1983 |
| Product development strategies for established market pioneers, early followers, and late entrants WT Robinson, J Chiang Strategic Management Journal 23 (9), 855-866, 2002 | 142 | 2002 |
| Consumption experience and sales promotion expenditure C Fornell, WT Robinson, B Wernerfelt Management Science 31 (9), 1084-1105, 1985 | 124 | 1985 |
| Are Sutton's Predictions Robust?: Empirical Insights into Advertising, R & D, and Concentration WT Robinson, J Chiang The Journal of Industrial Economics, 389-408, 1996 | 115 | 1996 |
| Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing IC Sinapuelas, WT Robinson Marketing Letters 20, 183-196, 2009 | 21 | 2009 |
| Do stock prices undervalue investments in advertising? YK Oh, H Gulen, JM Kim, WT Robinson Marketing Letters 27, 611-626, 2016 | 14 | 2016 |
| Do me‐too brands price lower than the feature pioneer? I Clark S. Sinapuelas, WT Robinson Journal of Product & Brand Management 21 (5), 350-358, 2012 | 11 | 2012 |
| Survival determinants for online retailers R Nikolaeva, MU Kalwani, WT Robinson, S Sriram Review of Marketing Science 7 (1), 0000102202154656161075, 2009 | 11 | 2009 |
| Market pioneering and sustainable market share advantages in industrial goods manufacturing industries WT Robinson Institute for Research in the Behavioral, Economic, and Management Sciences …, 1984 | 9 | 1984 |
