Creating the responsible consumer: Moralistic governance regimes and consumer subjectivity M Giesler, E Veresiu Journal of Consumer Research 41 (3), 840-857, 2014 | 737 | 2014 |
Consumer gift systems M Giesler Journal of consumer research 33 (2), 283-290, 2006 | 685 | 2006 |
Consumers and artificial intelligence: An experiential perspective S Puntoni, RW Reczek, M Giesler, S Botti Journal of Marketing 85 (1), 131-151, 2021 | 605 | 2021 |
Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict MK Luedicke, CJ Thompson, M Giesler Journal of Consumer Research 36 (6), 1016-1032, 2010 | 514 | 2010 |
Conflict and compromise: drama in marketplace evolution M Giesler Journal of Consumer Research 34 (6), 739-753, 2008 | 504 | 2008 |
How doppelgänger brand images influence the market creation process: Longitudinal insights from the rise of botox cosmetic M Giesler Journal of Marketing 76 (6), 55-68, 2012 | 472 | 2012 |
The anthropology of file sharing: Consuming Napster as a gift M Giesler, M Pohlmann Advances in consumer research 30, 273-279, 2003 | 253 | 2003 |
Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia CJ Thompson, E Arnould, M Giesler Marketing Theory 13 (2), 149-174, 2013 | 250 | 2013 |
Market system dynamics M Giesler, E Fischer Marketing Theory 17 (1), 3-8, 2017 | 226 | 2017 |
A tutorial in consumer research: Process theorization in cultural consumer research M Giesler, CJ Thompson Journal of Consumer Research 43 (4), 497-508, 2016 | 137 | 2016 |
Beyond acculturation: Multiculturalism and the institutional shaping of an ethnic consumer subject E Veresiu, M Giesler Journal of Consumer Research 45 (3), 553-570, 2018 | 127 | 2018 |
Autonomy in consumer choice K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ... Marketing letters 31, 429-439, 2020 | 121 | 2020 |
The social form of Napster: Cultivating the paradox of consumer emancipation M Giesler, M Pohlmann Advances in consumer research 30, 94-100, 2003 | 110 | 2003 |
Reframing the embodied consumer as cyborg a posthumanist epistemology of consumption M Giesler, A Venkatesh Advances in consumer research 32, 661, 2005 | 91 | 2005 |
Creating a consumable past: how memory making shapes marketization KH Brunk, M Giesler, BJ Hartmann Journal of Consumer Research 44 (6), 1325-1342, 2018 | 78 | 2018 |
The past, present and future of AI in marketing H Conick Marketing News 51 (1), 26-35, 2017 | 72 | 2017 |
Social systems in marketing M Giesler ACR European Advances, 2003 | 59 | 2003 |
Brand communities and their social antagonists: insights from the Hummer case MK Lüdicke, M Giesler Consumer tribes, 275-95, 2007 | 47 | 2007 |
Consumer gift systems G Markus Journal of Consumer Research 33 (2), 283-90, 2006 | 35 | 2006 |
Cybernetic gift giving and social drama: A netnography of the Napster file-sharing community M Giesler Cybersounds: Essays on virtual music culture, 21-55, 2006 | 31 | 2006 |