| The role of emotional aspects in younger consumer‐brand relationships J Hwang, J Kandampully Journal of Product & Brand Management 21 (2), 98-108, 2012 | 525 | 2012 |
| Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services J Hwang, MA Griffiths Journal of Consumer Marketing 34 (2), 132-146, 2017 | 365 | 2017 |
| Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty J Hwang, L Choi Journal of business research 106, 365-376, 2020 | 354 | 2020 |
| Freedom from ownership: An exploration of access-based consumption SJ Lawson, MR Gleim, R Perren, J Hwang Journal of Business Research 69 (8), 2615-2623, 2016 | 330 | 2016 |
| Organic food as self-presentation: The role of psychological motivation in older consumers' purchase intention of organic food J Hwang Journal of Retailing and Consumer Services 28, 281-287, 2016 | 241 | 2016 |
| The driving role of consumers’ perceived credence attributes in organic food purchase decisions: A comparison of two groups of consumers HJ Lee, J Hwang Food quality and preference 54, 141-151, 2016 | 175 | 2016 |
| Design thinking for innovation: Composition, consequence, and contingency C Nakata, J Hwang Journal of business research 118, 117-128, 2020 | 143 | 2020 |
| What drives consumers to certain retailers for organic food purchase: The role of fit for consumers’ retail store preference J Hwang, JE Chung Journal of retailing and consumer services 47, 293-306, 2019 | 82 | 2019 |
| Embracing CSR in pro-social relationship marketing program: Understanding driving forces of positive consumer responses J Hwang, J Kandampully Journal of Services Marketing 29 (5), 344-353, 2015 | 76 | 2015 |
| Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness E Cho, J Hwang International Marketing Review 37 (2), 241-259, 2020 | 61 | 2020 |
| The role of prosocial and proactive personality in customer citizenship behaviors L Choi, J Hwang Journal of Consumer Marketing 36 (2), 288-305, 2019 | 60 | 2019 |
| Managing the innovation legitimacy of the sharing economy J Hwang International Journal of Quality Innovation 5, 1-21, 2019 | 34 | 2019 |
| Culture Matters: The Role of Long-Term Orientation and Market Orientation in Buyer-Supplier Relationships in a Confucian Culture J Hwang, JE Chung, B Jin Asia Pacific Journal of Marketing and Logistics 25 (5), 721-744, 2013 | 33 | 2013 |
| Mechanism of psychological distress-driven smoking addiction behavior J Hwang, ZS Yun Journal of Business Research 68 (10), 2189-2197, 2015 | 26 | 2015 |
| Intelligent sensor-based services success: The role of consumer characteristics and information J Hwang, L Good European Journal of Marketing 48 (3/4), 406-431, 2014 | 20 | 2014 |
| The effects of packaging design of private brands on consumers' responses J Hwang, S Kim Psychology & Marketing 39 (4), 777-796, 2022 | 16 | 2022 |
| The Role of Business Ethics in Management in Small Retailer-Supplier Business Relationships J Hwang, JE Chung Journal of Small Business Management, 2016 | 16* | 2016 |
| Effects of Satisfaction and Trust on Long-Term Orientation in Small Apparel Retailer-Supplier Relationship J Cho, JE Chung, J Hwang Clothing and Textile Research Journal 33 (2), 83-98, 2015 | 13 | 2015 |
| The Role of Self-Construal and Emotionsin Younger Consumers' Commitment to Luxury Brands J Hwang, J Kandampully The Research Journal of the Costume Culture 20 (4), 604-615, 2012 | 12 | 2012 |
| The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study C Hur, J Hwang, C Yeo Journal of Brand Management 27, 300-311, 2020 | 6 | 2020 |
