| Smiling Signals Intrinsic Motivation Y Cheng, A Mukhopadhyay, P Williams Journal of Consumer Research 46 (5), 915-935, 2020 | 57 | 2020 |
| Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit Y Cheng, A Mukhopadhyay, RY Schrift Journal of Marketing Research 54 (4), 636-649, 2017 | 47 | 2017 |
| LGBT-inclusive representation in entertainment products and its market response: Evidence from field and lab Y Cheng, X Zhou, K Yao Journal of Business Ethics 183 (4), 1189-1209, 2023 | 20 | 2023 |
| Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations DC Orazi, B Ranjan, Y Cheng Journal of the Academy of Marketing Science, 1-28, 2023 | 17 | 2023 |
| An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare Y Cheng, A Mukhopadhyay Journal of Consumer Research, ucae033, 2024 | | 2024 |
| Follow your heart or your mind: The effect of consumption frequency on consumers’ reliance on feelings Y Cheng, K Zhang, X Zhuang Journal of Business Research 175, 114543, 2024 | | 2024 |
| Coincidental brand origins influence persuasion based on need for cognition Y Cheng, DC Orazi European Journal of Marketing 58 (1), 255-289, 2024 | | 2024 |
| The Protestant Work Ethic and Preferences for Natural Healthcare Y Cheng, A Mukhopadhyay | | 2017 |
| My Heart on my Sleeve: Emotion as Information in a Social World LA Cavanaugh, JC Nunes, YJ Han, DD Rucker, A Duhachek, DH Han, ... Advances in Consumer Research 44, 2016 | | 2016 |
Anirban MukhopadhyayProfessor of Marketing and Behavioural Science, Bayes Business School, City, University of London在 city.ac.uk 的电子邮件经过验证
