Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions AY Banin, N Boso, M Hultman, AL Souchon, P Hughes, E Nemkova Industrial Marketing Management 59, 120-130, 2016 | 96 | 2016 |
Demand-and supply-side perspectives of city branding: A qualitative investigation M Hultman, AA Yeboah-Banin, L Formaniuk Journal of Business Research 69 (11), 5153-5157, 2016 | 59 | 2016 |
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters P Hughes, AL Souchon, E Nemkova, IR Hodgkinson, JS Oliveira, N Boso, ... Industrial Marketing Management 83, 59-69, 2019 | 36 | 2019 |
Linking improvisational behavior to customer satisfaction: the relational dynamics M Hultman, AA Yeboah-Banin, N Boso Journal of Business & Industrial Marketing 34 (6), 1183-1193, 2019 | 25 | 2019 |
Journalism aid: Country of origin and influences on beneficiary perceptions and practices GKM Tietaah, AA Yeboah-Banin, S Akrofi-Quarcoo, FY Sesenu African Journalism Studies 39 (2), 90-103, 2018 | 15 | 2018 |
Beyond unequal visibilities: Are women treated differently from men in the news R Kimani, A Yeboah African Communication Research 4 (3), 433-448, 2011 | 13 | 2011 |
Pathways to global versus local brand preferences: The roles of cultural identity and brand perceptions in emerging African markets AA Yeboah-Banin, ES Quaye Journal of Global Marketing 34 (5), 372-391, 2021 | 12 | 2021 |
Shakespeare lives in Ghana: Roles, representations and perceptions of women in contemporary Ghanaian society NA Anyidoho, CA Tagoe, M Adjei, E Appiah, AA Yeboah-Banin, A Crentsil, ... Legon, Accra: The Institute of Statistical, Social and Economic Research …, 2016 | 12 | 2016 |
Health information from elite to popular media: are Ghanaian media creating more space for health information/education? E Thompson, AA Yeboah Critical Arts: South-North Cultural and Media Studies 27 (3), 370-385, 2013 | 12 | 2013 |
A case of double standards? Audience attitudes to professional norms on local and English language radio news programmes in Ghana A Gadzekpo, AA Yeboah-Banin, S Akrofi-Quarcoo Journal of African Media Studies 12 (1), 3-22, 2020 | 10 | 2020 |
Reporting women: Do female journalists have a gender agenda AA Yeboah African Communication Research 4 (3), 469-484, 2011 | 10 | 2011 |
Women’s and Gender Studies in Ghana AA Yeboah, MK Ampofo, A. A. & Brobbey Changing Perspectives on the Social Sciences in Ghana., 2014 | 9 | 2014 |
Shakespeare lives in Ghana: Roles, representations and perceptions of women N Anyidoho, CA Tagoe, M Adjei, E Appiah, AA Yeboah-Banin, A Crentsil, ... Institute of Statistical, Social and Economy Research, 1 53, 2016 | 8 | 2016 |
A chink in the charm? A framing analysis of coverage of Chinese aid in the Ghanaian media AA Yeboah-Banin, G Tietaah, S Akrofi-Quarcoo African Journalism Studies 40 (1), 53-66, 2019 | 7 | 2019 |
The dark side of multi-platform advertising in an emerging economy context AA Yeboah-Banin, MI Amoakohene Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications …, 2019 | 7 | 2019 |
How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market M Hultman, N Boso, AA Yeboah‐Banin, I Hodgkinson, AL Souchon, ... European Management Review 19 (3), 417-435, 2022 | 6 | 2022 |
Multi-platform advertising strategies in the global marketplace KCC Yang IGI Global, 2017 | 4 | 2017 |
Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion? AA Yeboah-Banin, M Fosu, M Tsegah Journal of Communication Inquiry, DOI: http://journals.sagepub.com/doi/full …, 2017 | 4 | 2017 |
Cross-channel message consistency in herbal medicine advertising: A comparative analysis of packaging information and radio presenter mentions AA Yeboah-Banin, KK Asante International Journal of Pharmaceutical and Healthcare Marketing 14 (1), 113-136, 2020 | 3 | 2020 |
Does language matter when advertising to Africa’s multilingual audience? An ELM study of audience language preference and responses AA Yeboah-Banin Journal of African Business 24 (4), 632-648, 2023 | 2 | 2023 |